Local language programs in cultural radios to maintain Indonesian national identity

Abstract

Private radio, which relies on programs with local cultural content in local languages, affects the success of reaching large audiences and financial benefits. In East Java, four private radios have the advantage of local cultural programs, namely Radio Jodhipati FM in Nganjuk, Radio Sritanjung FM in Banyuwangi, Radio Nada FM Sumenep, and Radio Media FM in Surabaya. This study aims to determine what cultural programs can increase the number of listeners and profitability on the four cultural radios. Furthermore, to find out why listeners like local cultural programs of each radio. This research on broadcast content on four cultural radios uses virtual ethnographic methods by collecting data, both offline and online. Researchers are involved in broadcasting activities on four cultural radios (offline) and listener interaction activities in the virtual world (online), namely Facebook and WhatsApp. This study conducted interviews with twelve informants representing radio management, local cultural figures, and loyal listeners. The results showed that each radio has excellent cultural programs with a solid appeal to maintain listener loyalty. The four cultural radios involve cultural experts in designing cultural programs. Listeners try to maintain local tastes because they realize that love for local culture is a strengthening of national identity, which is the richness of Indonesian culture.

Virtual ethnography of electronic word of mouth as a marketing enhancement

“…Virtual ethnography is a method that comprehensively reveals and describes all subject interactions in the virtual world (Hine, 2000). Virtual ethnography describes interactions, subject experiences, and social phenomena in the virtual world and explores the meaning and records the transformation of the subject's digital life with the development of communication technology (Achmad & Ida, 2018;Achmad, Ida, & Mustain, 2020;Wahyuningtyas, Kusuma, Febrianita, & Achmad, 2021). Virtual ethnography as an approach that has the power to change traditional ways of knowing phenomena and reality by understanding new experiences and interactions at place and time in the virtual world (Angelone, 2018).…”

“…Interaction by replying the followers' questions or statements is a form of virtual social relations. Parties involved in a virtual social interaction then shaped a virtual community (Achmad, Arviani, & Santoso, 2021;Wahyuningtyas et al, 2021). The @cafehitssurabaya's admin also interact with followers through Instagram story by utilizing several tools such as question boxes, polls, and quizzes.…”

Etnografi Virtual Kontroversi Perilaku Seksual Menyimpang Sebagai Nilai Jual Film Kucumbu Tubuh Indahku

“…Studi ini menelusuri data primer yang diperoleh langsung secara virtual oleh para peneliti partisipan, dengan mengamati komentar, postingan, petisi dan berita mengenai film KTI, dan melakukan wawancara dengan masyarakat yang terlibat dalam kontroversi, serta melibatkan diri dengan mengamati melalui sosial media khususnya Facebook dan Instagram. Selain itu, juga mengumpulkan data sekunder berupa berita, gambar, video, dan dokumentasi lainnya (Kusuma, Purbantina, Nahdiyah, & Khasanah, 2020;Wahyuningtyas, Kusuma, Febrianita, & Achmad, 2021) dengan mengamati kontroversi penonton film KTI di media sosial Facebook dan Instagram.…”

The Phonological Interference of Acehnese in Pronouncing Indonesian Language

“…Due to Indonesia's intricate sociocultural context, the majority of its residents possess the ability to learn and use a minimum of two languages: local languages and Indonesian, which serves as the national language. Wahyuningtyas et al, (2021) agreed with the statement and added whether cultural distinction can be avoided by maintaining the local languages. In addition, the contemporary Indonesian language has emerged as a result of sociocultural interactions among individuals from diverse ethnic backgrounds, leading to the creation and acceptance of linguistic terminology that are understood and used by its speakers as Indonesian (Lie, 2017).…”