Local Political Marketing in the Context of the Conservative Party

Reeves, Peter

doi:10.1080/10495142.2013.760990

Cited by 5 publications

(4 citation statements)

References 124 publications

(123 reference statements)

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“…Consequently, traditional communication strategies must be supplemented by new, egalitarian, and direct formats, both online and offline. Local party organizations tend to act independently, with actors able to establish direct interpersonal relationships with their environments (Carty & Eagles, 2005;Le Galès, 2021;Reeves, 2013;Songer, 1984;Wien & Franzke, 2014). As part of this trend, campaign management tasks have been outsourced to specialized agencies, where external consultants supplement internal party resources in areas such as public relations and media planning (Negrine et al, 2007).…”

Section: Media Transition and Professionalization Challenges In Local...mentioning

confidence: 99%

Local Political Parties in Austria during the COVID-19 Era: A Comparative Case Analysis

Pinzolits

2023

MAPSS

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This article examines local political party organization of the SPÖ and its handling of the COVID-19 pandemic. The practices and initiatives adopted by local political, social, and democratic party groups in two Austrian regions, a rural town in Styria and an urban district in Vienna, during the COVID-19 pandemic were examined. Using Problem-centered interviews (PCI) and group discussions as instruments for data collection, it was investigated how these parties adapted their activities to maintain engagement and support from the population in the face of unprecedented challenges. The results showed that both parties transitioned to online formats for meetings and events. Measures such as telephone assistance for emotional support, projects to support local businesses, and social measures for those in financial need were introduced to meet the urgent needs of people in the communities. Despite some challenges such as fluctuating motivation, difficulties in maintaining online engagement, ICT competencies, and dealing with personal overload, local parties demonstrated resilience and adaptability during the crisis.

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Section: Media Transition and Professionalization Challenges In Local...mentioning

confidence: 99%

Local Political Parties in Austria during the COVID-19 Era: A Comparative Case Analysis

Pinzolits

2023

MAPSS

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“…Notre démarche est inspirée de la longue lignée des travaux en marketing politique privilégiant un devis qualitatif et une collecte de données basée sur des entretiens semi-dirigés (Kreiss, 2012; 2016; Lees-Marshment, 2001; 2009; 2011; 2014; Luntz, 1988; Reeves, 2013; Sabato, 1981). Cette méthode est efficace parce qu'elle offre la perspective des gens issus d'un milieu bien défini (Halperin et Heath, 2012) alors que nous savons que les campagnes électorales sont élaborées à l'interne, généralement par un groupe restreint d'individus (Kreiss, 2016).…”

Section: Méthodologieunclassified

Élection 2018 : Une nouvelle étape dans la pratique du marketing politique au Québec

Martel

Duchetto

2022

Can J Pol Sci

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RésuméCet article fait état des pratiques marketing de quatre partis politiques (Coalition avenir Québec, Parti libéral du Québec, Parti québécois, Québec solidaire) en vue de l’élection générale québécoise de 2018. La couverture médiatique sur la pratique du marketing politique au Québec laissait présager une adoption plus marquée de l'approche marketing en 2018, notamment grâce à une utilisation soutenue des données numériques. Pour vérifier cette hypothèse, des entrevues semi-dirigées ont été menées auprès du personnel de campagne de ces formations. Nos résultats stipulent que la planification électorale se fait bel et bien dans un esprit de marketing politique. Les partis pratiquent toutefois un marketing partiel : ils mobilisent principalement l'intelligence de marché à des fins tactiques. Le numérique entraîne un raffinement de cette approche publicitaire. Finalement, l'application du concept de data-driven campaign n'est pas encore pleinement intégrée au Québec.

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“…De acordo com Reeves (2013), os políticos ou partidos políticos consideram somente três orientações para o processo de marketing político: a orientação voltada para o produto, ou seja, o candidato, através da qual se acredita que os eleitores irão perceber que as ideias e propostas dos candidatos são as mais atraentes; a orientação que envolve o direcionamento de vendas com o uso de técnicas de marketing, onde o partido investe mais especificamente em publicidade e comunicação para convencer os eleitores; e a terceira e última abordagem que trata da orientação do partido para o mercado, visando à satisfação dos eleitores por meio da identificação de suas demandas e da projeção dos candidatos para o atendimento delas. Stromback (2007) cita em sua análise que os conceitos de marketing político devem ser aplicados e associados aos princípios da organização política e filosófica, enquanto a campanha política deve ser realizada a partir da aplicação de técnicas de marketing antes e durante as campanhas eleitorais.…”

Section: Marketing Políticounclassified

O Comportamento Do Eleitor Brasileiro Na Escolha Do Candidato

Silva

Mainardes

2019

RGD

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Este estudo se propôs a identificar as variáveis que afetam o comportamento do eleitor brasileiro na escolha de um candidato. Para tanto, realizou-se uma pesquisa de caráter descritivo, com corte transversal e dados quantitativos. Os resultados indicaram que dos sete domínios propostos no estudo – questões políticas, imaginário social, dimensão emocional, imagem do candidato, eventos atuais, eventos pessoais e questões epistemológicas – somente três afetaram o comportamento do eleitor brasileiro na escolha do melhor candidato: questões políticas, dimensão emocional e imagem do candidato. Ao final do estudo, constatou-se que, para a escolha do candidato, o eleitor brasileiro leva em consideração as questões políticas propostas no plano de governo, os sentimentos afetivos e, ainda, os traços de personalidade que constituem as características do candidato.Palavras-chave: Marketing. Marketing político. Comportamento do eleitor. Eleitor brasileiro. Campanha eleitoral.ABSTRACTThe present study is proposed for identifying the variables affecting the Brazilian voters' behavior on the choice of a candidate. For achieving such goal, a descriptive, cross-sectional research was performed, with quantitative data. The results indicate that from the seven domains proposed in that study, which are: Issues and Policies, Social Imagery, Emotional Feelings, Candidate Image, Current Events, Personal events and Epistemic Issues, only three affected the behavior of the Brazilian electorate in the choice of the best candidate: Issues and Policies, Emotional Feelings and the Candidate Image. As a conclusion, this study verified that for choosing the candidate, the Brazilian voter takes into consideration the issues and policies addressed in the government plan, the emotional affection feelings and the personality traits that constitute the candidate's characteristics.Keywords: Marketing. Political marketing. Voter behavior. Brazilian voter. Electoral campaign.

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Local Political Marketing in the Context of the Conservative Party

Cited by 5 publications

References 124 publications

Local Political Parties in Austria during the COVID-19 Era: A Comparative Case Analysis

Local Political Parties in Austria during the COVID-19 Era: A Comparative Case Analysis

Élection 2018 : Une nouvelle étape dans la pratique du marketing politique au Québec

O Comportamento Do Eleitor Brasileiro Na Escolha Do Candidato

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