Logistics Management and Marketing Performance of Small and Medium-Sized Manufacturing Firms

Abstract

This study explored logistics management and marketing performance of small and medium-sized manufacturing firms. It aimed to assess the influence of order processing, transportation, inventory and warehouse management on the marketing performance of small and medium-sized manufacturing firms. As a cross-sectional study, primary data were obtained from 216 operators and personnel of small and medium-sized manufacturing firms using a structured questionnaire. The research instrument was validated through face and content validity method, while reliability was confirmed through Cronbach’s alpha method. The hypotheses developed for the study were tested using multiple linear regression. Consequently, the study revealed that order processing management, transportation management, inventory management and warehouse management had significant positive influences on the marketing performance of small and medium-sized manufacturing firms. Therefore, the study concluded that logistics management has a significant positive influence on marketing performance in the context of small and medium-sized manufacturing firms. Practical implications and a future research agenda were presented in light of the limitations of this study.

Effect of logistics on the performance of transportation Firms in Enugu State Nigeria

“…In logistics, the purpose of order processing management is to make sure that every machine and workspace receives the right product at the right time in a suitable quantity and quality (Edim & Inyang, 2022). It is not transporting itself, which is concerned but rationalizing and monitoring the operation by introducing value activities and removing nonvalue-adding activities (Umar, 2019).…”

“…Most extant studies on this aspect, both in the developed and developing countries have looked on either the effect of inbound practices on the performance of the organizational (Odunjo, 2022) or effect of outbound logistics practices on organizational performance (Edim & Inyang 2022). None of the studies have been able to determine the effect of logistic management practices on performance of transportation in Enugu State that a gap which this research intends to fill so as to guide the policy makers.…”