This study explored logistics management and marketing performance of small and medium-sized manufacturing firms. It aimed to assess the influence of order processing, transportation, inventory and warehouse management on the marketing performance of small and medium-sized manufacturing firms. As a cross-sectional study, primary data were obtained from 216 operators and personnel of small and medium-sized manufacturing firms using a structured questionnaire. The research instrument was validated through face and content validity method, while reliability was confirmed through Cronbach’s alpha method. The hypotheses developed for the study were tested using multiple linear regression. Consequently, the study revealed that order processing management, transportation management, inventory management and warehouse management had significant positive influences on the marketing performance of small and medium-sized manufacturing firms. Therefore, the study concluded that logistics management has a significant positive influence on marketing performance in the context of small and medium-sized manufacturing firms. Practical implications and a future research agenda were presented in light of the limitations of this study.

As domestic markets become saturated with competition and less profitable, businesses around the world are rapidly expanding their operations into foreign country markets to achieve business growth. This study was designed to address the major factors inhibiting the internationalization of small and medium-sized agricultural exporters in Nigeria. It determined the major reasons for internationalization by small and medium-sized agricultural exporters; examined the effectiveness of internationalization to their performance, among other objectives. The study adopted survey-based cross-sectional research design. Primary data were obtained from 348 managers and operators of small and medium-sized agricultural exporters using a structured questionnaire. The data obtained were analyzed and interpreted using descriptive statistics. The study made major findings in line with its objectives. On the basis of the findings, practical recommendations were made to guide policy-makers and players in the agricultural sector. Also, suggestions were presented to guide the trajectory and scope of similar future research.

This study centered on enhancing public awareness of Lassa Fever Virus through publicity in Cross River State. It was aimed at determining the influences of press releases, factsheet and social media on public awareness of Lassa Fever Virus. As a cross-sectional study, primary data were obtained from 208 residents of Calabar Metropolis through a structured questionnaire. Descriptive statistics were adopted for data analysis and interpretation, while hypothesis testing was done using simple linear regression. Consequently, the findings of the study revealed that press releases, factsheet and social media were publicity tools that significantly enhanced public awareness of Lassa Fever Virus in Cross River State. Therefore, we have recommended that: The Nigerian government (at Federal, State and Local levels), and public health organizations should intensify the use of press releases, factsheets and social media as effective publicity tools for providing factual and credible information about public health challenges to improve public awareness and mobilize members of the public in an effort to combat them in a way that sustainably preserves the public’s health. Practical implications and a future research agenda were also presented.

In this study, we explored how hotel atmospherics could be applied to enhance guests’ experience in the Nigerian hospitality industry. The study specifically aimed to determine the effects of ambience, interior-exterior design and social environment on guests’ experience in Nigerian hotels. We adopted cross-sectional survey research design. Using a structured questionnaire survey, primary data were obtained from 369 hotel guests. The data obtained were descriptively analyzed and interpreted. The hypotheses of the study were then tested using multiple linear regression. The findings thereof revealed that ambience, interior-exterior design and social environment had significant positive effects on guests’ experience in the Nigerian hospitality industry. Hence, we recommended that hospitality firms’ manager must intentionally and strategically manage atmospheric dimensions on a consistent basis to reinforce their capacity to project positive images and cues capable of stimulating desired responses from customers. Other practical suggestions are also presented along with theoretical suggestions for future research.