This study examined service quality and passengers’ loyalty of public transportation companies. It was carried out to determine the effects of passengers’ safety, passengers’ comfort, drivers’ competence, travel time and vehicle cleanliness on passengers’ loyalty of public transportation companies. The study adopted cross-sectional survey research design. Primary data were obtained from 228 passengers of public road transportation companies using an adapted structured questionnaire. Data analysis was done using descriptive statistics while multiple linear regression was adopted to test the hypotheses of the study with the aid of the Statistical Package for the Social Sciences (SPSS 23) software. The findings of the study revealed that passengers’ safety, passengers’ comfort, drivers’ competence and vehicle cleanliness had significant positive effects on passengers’ loyalty of public transportation companies, while travel time had a non-significant effect on passengers’ loyalty in this regard. Therefore, the study concluded that, to a large extent, service quality has a significant positive influence on passengers’ loyalty of public transportation companies. Practical implications and suggestions for further studies were made consequently.

This study explored logistics management and marketing performance of small and medium-sized manufacturing firms. It aimed to assess the influence of order processing, transportation, inventory and warehouse management on the marketing performance of small and medium-sized manufacturing firms. As a cross-sectional study, primary data were obtained from 216 operators and personnel of small and medium-sized manufacturing firms using a structured questionnaire. The research instrument was validated through face and content validity method, while reliability was confirmed through Cronbach’s alpha method. The hypotheses developed for the study were tested using multiple linear regression. Consequently, the study revealed that order processing management, transportation management, inventory management and warehouse management had significant positive influences on the marketing performance of small and medium-sized manufacturing firms. Therefore, the study concluded that logistics management has a significant positive influence on marketing performance in the context of small and medium-sized manufacturing firms. Practical implications and a future research agenda were presented in light of the limitations of this study.

As domestic markets become saturated with competition and less profitable, businesses around the world are rapidly expanding their operations into foreign country markets to achieve business growth. This study was designed to address the major factors inhibiting the internationalization of small and medium-sized agricultural exporters in Nigeria. It determined the major reasons for internationalization by small and medium-sized agricultural exporters; examined the effectiveness of internationalization to their performance, among other objectives. The study adopted survey-based cross-sectional research design. Primary data were obtained from 348 managers and operators of small and medium-sized agricultural exporters using a structured questionnaire. The data obtained were analyzed and interpreted using descriptive statistics. The study made major findings in line with its objectives. On the basis of the findings, practical recommendations were made to guide policy-makers and players in the agricultural sector. Also, suggestions were presented to guide the trajectory and scope of similar future research.

In this study, we explored how hotel atmospherics could be applied to enhance guests’ experience in the Nigerian hospitality industry. The study specifically aimed to determine the effects of ambience, interior-exterior design and social environment on guests’ experience in Nigerian hotels. We adopted cross-sectional survey research design. Using a structured questionnaire survey, primary data were obtained from 369 hotel guests. The data obtained were descriptively analyzed and interpreted. The hypotheses of the study were then tested using multiple linear regression. The findings thereof revealed that ambience, interior-exterior design and social environment had significant positive effects on guests’ experience in the Nigerian hospitality industry. Hence, we recommended that hospitality firms’ manager must intentionally and strategically manage atmospheric dimensions on a consistent basis to reinforce their capacity to project positive images and cues capable of stimulating desired responses from customers. Other practical suggestions are also presented along with theoretical suggestions for future research.

This study examined marketing information system and optimization of banking service delivery. It sought to assess the influence of internal records, marketing intelligence and marketing research on banking service delivery. The study adopted cross-sectional survey research design. The sampling technique used was total population sampling which enabled the collection of primary data from 282 marketing and managerial personnel of commercial banks through an adapted structured questionnaire. Instrument validity was confirmed through content validity while Cronbach’s alpha reliability method was used for reliability testing. Multiple linear regression was adopted to test the hypotheses developed for the study. Consequently, the findings revealed that internal records, marketing intelligence and marketing research had significant positive influences on banking service delivery, with varying magnitudes of influence. Hence, the study concluded that marketing information system has a significant positive influence on the optimization of banking service delivery. Therefore, the study presented practical implications for the banking industry and research suggestions for future researchers.