2011
DOI: 10.1016/j.indmarman.2010.06.039
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Making sense of a market information system for superior performance: The roles of organizational responsiveness and innovation strategy

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Cited by 89 publications
(80 citation statements)
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References 98 publications
(110 reference statements)
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“…Yinghong and Wang [16] noted that collaboration is paramount in competitive price advantage which helps maintain better services through efficient distribution channels. Kristal et al [17] discovered the benefits to enterprise performance by use of a combination of an ambidextrous supply chain strategy with competitive capabilities.…”
Section: Competitive Advantagementioning
confidence: 99%
“…Yinghong and Wang [16] noted that collaboration is paramount in competitive price advantage which helps maintain better services through efficient distribution channels. Kristal et al [17] discovered the benefits to enterprise performance by use of a combination of an ambidextrous supply chain strategy with competitive capabilities.…”
Section: Competitive Advantagementioning
confidence: 99%
“…In other words, response is the process of transforming knowledge and the intangible information into noticeable marketing strategy (Lindblom et al, 2008). Likewise Wei and Wang (2011) believed that "Responsiveness is the action taken in response to intelligence that is generated and disseminated." In this context Moorman (1995) confirmed that the information utilization process refers to the extent to which an organization directly or indirectly applies the acquired and transmitted market information to influence marketing strategy-related actions.…”
Section: Responsementioning
confidence: 99%
“…According to Wei and Wang (2011) organizational responsiveness defined as the extent to which a firm responds to market changes, and it results from a firm's proactive interaction with its external environment. The effective organizational action in response to strategic issues often depends on the ability to implement decisions based on scanning strategies and subsequent interpretation of strategic information (Thomas et al, 1993).…”
Section: Responsementioning
confidence: 99%
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