“…First, described as a sensemaking device (Du Toit, 2007, 2014; Palus, Horth, Selvin, & Pulley, 2003; Stelter, 2007) that involves a coach, who—by means of questions, reflection, and feedback—helps process information in a timely manner and develop routes and choices within the wider context (Du Toit, 2007), coaching is a very favorable context in which to study sensemaking. While the few existing research studies on sensemaking in coaching largely focus on the benefits to the coachee (see Du Toit, 2007, 2014; Stelter, 2007), our work stands out by focusing on the sensemaking process performed by and for the coach. Second, it offers a much-needed exploration of the complexity of an emerging and growing $2.3 billion industry (worldwide in 2015; see ICF, 2016) where the prevalent normative and rational approaches (Allan, Passmore, & Mortimer, 2011) fail to equip coaches to deal with the “twists and turns” and “hollows and bumps” (Fatien Diochon & Nizet, 2015: 278, 298) of the practice.…”