“…In order to maintain the positivity and distinctiveness of a group, people pay close attention to the group prototype, with the consequence that those who deviate from the group's norms are downgraded or excluded, while those who fit the group prototype closely (i.e., central members, high prototypicality) are upgraded and imbued with status, popularity, and social influence (Eidelman, Silvia, & Biernat, 2006;Hogg, 2001Hogg, , 2005. The importance of group prototypicality is also highlighted by the fact that even highly successful people (i.e., over-achievers or ''tall-poppies''), an example of positive deviants, are not liked very much and often evoke feelings of malicious pleasure if they experience failure (i.e., schadenfreude) (e.g., Feather, 1994;Feather & Sherman, 2002; see also Leach, Spears, Branscombe, & Doosje, 2003). In most cases, neither positive nor negative deviants contribute to a consensual prototype or to the entitativity of the group (e.g., Hogg, 2005).…”