The article deals with the problem of interrelation of existing ideological paradigms with the enforcement of environmental standards in industrially developed coal regions. It is emphasized that the tasks of ideology as a reflection of industrial, technological, social and other processes include setting goals, defining standards and rules for the functioning of social institutions, it gives meaning to the actions of individuals, forms the daily consciousness of people, generates large-scale political movements. As a product of the development of society, ideology prescribes a model of development and appropriate design of all social institutions, strengthening control over social practices, including the sphere of management of industrialized regions. Attention is focused on the need for changes in the axiological structure of public consciousness based. Much attention is also paid to the significance of globalization, the development of biotechnologies, and the principles of bioethics, which are considered today as moral and ethical standards for modern scientific and technological progress. The innovative ideology of socio-economic development of modern society should be transformed and focused on the principle of environmentalism, reducing the use of non-renewable resources, diversification, and limiting the use of dangerous technologies. At the same time, special importance should be given to the priority position of the environmental imperative in the legal and normative regulation of industrial production and military technologies. And it is precisely the spread of ideological consciousness as a condition for political choice that, in this situation, becomes a necessary component for the exercise of power and the formation of a new practice of social management in industrialized regions.