The article investigates the most effective methods of water purification necessary for its application in power generating systems. The need for this is due to the need for water purification, bringing it to a quality state that allows it to be used in industry. The most effective modern method of purification is the method of using of ion-exchange resins, since water purified from the mineral elements contained in it (desalting) is mainly used. One of the effective methods of desalting, from an ecological and economic point of view, is ion exchange, based on the removal of inorganic substances, heavy metal ions and other substances from the water. The essence of this method is the ability, with the help of ion-exchange resins, to sorb unwanted elements and their compounds from water. This technology allows to achieve water quality which corresponds to standards (technical norms) in various spheres of consumption. The authors show the influence of various parameters on the efficiency of the ion exchange process in order to improve the quality of desalination and reduction of wastewater. The stages of desalination of process water are considered in order to determine the state of wastewater at different stages. Proposed alternatives is economically and environmentally beneficial solutions to problem with wastewater and analysed ways of regeneration, as well as advantages and disadvantages of switching from once-through regeneration in countercurrent. In the presented designs, when using filters with different regeneration options, positive characteristics of monodisperse resins necessary for water purification in accordance with the requirements of environmental standards are determined.

Abstract.The work presents the analysis of the influence of the ideological paradigms of technology in solving environmental problems in the conditions of modernization of production, where a significant role is given to the protection and preservation of the natural environment and the protection of the rights of a citizen to a favourable environment. The attention is focused on the fact that in a civilized society, the needs of the individual and society are formed within the right social and cultural fields. The main importance of the regulation of everyday reality allotted to the phenomenon of law as a certain ideological paradigm. Stressed that at different stages in the coexistence of ideology and power detected General forms and principles of their influence on social practices, and on consciousness. The article substantiates the position that any interaction of subjects of economic activities leads to the existence of "constructive tension".

The article analyzes the relationship of solving environmental problems with the dynamics of demographic processes in industrialized regions. The attention is focused on the fact that social policy, development of social infrastructure, as well as its relevance depends on the demographic processes taking place at the regional level. Especially important to improve the legal framework for the development and disclosure of human potential, regional investment attractiveness, which will ultimately contribute to the stabilization of the demographic and socio-cultural situation both at the professional and daily levels. In this regard, attention is drawn to the fact that the disclosure of labor potential is impossible without taking into account the interests of the business community in educational technologies, in which, in the regional labor market, not only specialists with a narrow set of practical skills, but also with a wide range of fundamental training are in demand. The purpose of the development of the dominant regional segment of large business (coal companies, holdings, etc.) is the introduction of new technics, improvement of technologies, etc. in the field of mining and processing of minerals to level of competitive, environmentally «clean» product not only for foreign markets, but also for domestic consumers. The economic niche of small and medium-sized businesses are enterprises of social and infrastructure sectors of the economy. Related to this are issues of staffing, social and socio-cultural problems in the industrial development of the regions.

The article examines the problems associated with the environmental situation in resource-producing regions, the causes of which are associated with air pollution, soil, water bodies, etc. as a result of human activity, waste from industrial, including coal enterprises. To reduce the negative impact on these processes, as well as to control the ecological state, it is necessary to monitor, including from the chemical point of view, the dynamics of changes in the state of the environment, as well as its impact on a person, his life activity and the surrounding social infrastructure. We are talking about the degree of influence of the level of pollution on human health, on the quality of food consumed and industrial production, which ultimately has a significant impact on the quality of life and demographic processes at the regional level. The necessity of constant chemical monitoring of the composition of the atmospheric air of industrial cities, which is affected by human economic activity, is emphasized. This is especially true for the coal industry, depending on its distance from industrial centers, the state of treatment facilities and socio-economic opportunities for the use and application of "green" technologies. The use of scrubbers ("wet") ash collectors, traditional methods of water treatment, including the use of settling tanks and filter treatment facilities at coal mining enterprises, etc. contribute to the use of cleaning products for the reclamation of land disturbed by coal mines as a result of economic activities. Environmental policy should be implemented in accordance with the regional environmental standard adopted in the Kemerovo Region as part of the development strategy until 2035 and aimed at ensuring environmental-oriented and energy-efficient economic growth.

The article deals with the problem of interrelation of existing ideological paradigms with the enforcement of environmental standards in industrially developed coal regions. It is emphasized that the tasks of ideology as a reflection of industrial, technological, social and other processes include setting goals, defining standards and rules for the functioning of social institutions, it gives meaning to the actions of individuals, forms the daily consciousness of people, generates large-scale political movements. As a product of the development of society, ideology prescribes a model of development and appropriate design of all social institutions, strengthening control over social practices, including the sphere of management of industrialized regions. Attention is focused on the need for changes in the axiological structure of public consciousness based. Much attention is also paid to the significance of globalization, the development of biotechnologies, and the principles of bioethics, which are considered today as moral and ethical standards for modern scientific and technological progress. The innovative ideology of socio-economic development of modern society should be transformed and focused on the principle of environmentalism, reducing the use of non-renewable resources, diversification, and limiting the use of dangerous technologies. At the same time, special importance should be given to the priority position of the environmental imperative in the legal and normative regulation of industrial production and military technologies. And it is precisely the spread of ideological consciousness as a condition for political choice that, in this situation, becomes a necessary component for the exercise of power and the formation of a new practice of social management in industrialized regions.