“…Carroll, 2010;Duval, 2005;Grafström, 2006;Kjaer and Slaatta, 2007). Thereby, business media increasingly penetrate and shape corporate activities by setting corporate agendas (Carroll, 2010;Carroll and McCombs, 2003), ascribing meaning to corporate events and activities (e.g., Hellgren et al, 2002;Vaara and Tienari, 2002), and -not the leastcreating and circulating management knowledge (Abrahamson and Fairchild, 1999;Mazza and Alvarez, 2000;Westphal et al, 1997).…”