Fromperspectives, and they can be classified into three categories according to different viewpoints: "platform theory", that is, the entrepreneurial environment is regarded as the government and society for entrepreneurs to create new A public platform built by enterprises; "factor theory", that is, the entrepreneurial environment is understood as a combination of various factors affecting entrepreneurial behavior; "system theory", that is, the entrepreneurial environment is regarded as a complex integrated into various entrepreneurial environment elements. The system believes that the entrepreneurial environment refers to the situation around the entrepreneur, which is of course, because the connotation and extension of the entrepreneurial environment are very rich, it is difficult to accurately define its concept. Drawing on the viewpoints of "factor theory" and "system theory", the author believes development of college students and their innovative careers.With the advent of the Internet era, more and more college students use the Internet to start businesses. If college students want to realize their own value through entrepreneurship, they need to choose their own development path. The optimization of it, namely, the optimization of entrepreneurial opportunities, the optimization of entrepreneurial resources, and the optimization of entrepreneurial teams. In order proposes two improvement strategies based on the analysis of the individual movement of the gray wolf when the algorithm is optimized. The second is to improve the control parameter adjustment strategy, and use the power function instead of the linear function. This paper analyzes choice by optimizing the entrepreneurial path to further improve the entrepreneurialone, it provides a favorable environment.