Management Principle of Lake Toba Tourism Destination: Local People's Perception

Abstract

In tourism development, community participation is very important. Community participation does not just appear but must start from the correct perception of tourism. The local community, with all their perceptions about tourism management, have already been involved in tourism management. The aim of the research are to find out the local people's perception to the principal tourism destination management and to find out the model of sustainable tourism development in Simanindo District, Samosir Regency. The type of research is social survey and descriptive-quantitative. The technique used in sampling is the Franc Lynch method, with a sample of 95 people as respondents, aged 15-64 years was obtained. The data type used represents primary by using a questionnaire with a Likert scale in each question. Data analysis techniques were using value perception and multiple regression analysis. The result from this research showed: 1) The percentage of the average value of the independent variable is 85%, this means that the perception of the local community on the principles of managing Lake Toba tourist destinations are in positive or good areas 2) Sustainable tourism development has a positive relationship and is influenced simultaneously by service, attraction, human resources, environment, and participation. Therefore, the model of sustainable tourism development should be stressed on the attraction and the human resource in the Simanindo District.