Manajemen Komunikasi Dinas Pariwisata Kebudayaan, Kepemudaan Dan Olahraga  Dalam Mengembangkan  Potensi Desa Wisata Di Kabupaten Bengkalis

Yohana, Nova; Rumyeni, Yasir

doi:10.21107/ilkom.v13i1.5211

Cited by 6 publications

(7 citation statements)

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“…Tahap pengorganisasian dan penggerakan meliputi pembentukan Unit Pelayanan Terpadu (UPT), badan pengelola desa, dan kelompok sadar wisata. Tahap pengawasan dan evaluasi belum sepenuhnya dilakukan sebab program pengembangan potensi desa wisata di Kabupaten Bengkalis baru dimulai (Yohana & Rumyeni, 2019). Kajian relevan lainnya menunjukkan bahwa masalah utama kesejahteraan masyarakat desa adalah tidak adanya manajemen komunikasi yang jelas dalam pengelolaan tempat wisata (Paramita, 2017).…”

Section: DIunclassified

Manajemen komunikasi pariwisata: bone bolango dan pandemi covid-19

Talalu

Sadewo

2021

ICJ

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The decrease of tourist visits in Bone Bolango Regency as a portrait of Covid-19 impact indicates the strategic objectives of Tourism and Creative Economy Department (Disparekraf), which is to increase the number of tourists, cannot be achieved. The purpose of this study is to identify the department’s method to increase the number of tourists in order to restore the tourism sector in the region, as well as the application of tourism communication management, specifically the settings of tourism communication channel by the department. The data was collected using interviews, observation, and documentation study to be analyzed based on the four stages in the interactive model by Miles Huberman; namely data collection, data reduction, data display, and conclusion. The findings showed the settings of the communication channel was expected to restore the tourism sector in Bone Bolango Regency with both internal and external audience, while WhatsApp and Zoom were used for internal audiences. Facebook, Instagram, and the website were used for external audiences. These channels were used because it was more practical and reached more external audiences. However, it did not contain attractive and complete informations regarding tourist attraction in Bone Bolango Regency.

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Section: DIunclassified

Manajemen komunikasi pariwisata: bone bolango dan pandemi covid-19

Talalu

Sadewo

2021

ICJ

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“…It was also discovered that trust in destination branding had a positive effect on brand loyalty and tourists' intent to return to the destination. The planning for Disparbudpora's development program in Bengkalis Regency is poor due to a lack of support from tourism stakeholders (Yohana et al, 2018). The presence of symbols and broad functions demonstrates the presence of destination branding as an element in the formation of Bengkalis Regency, as well as how tourism stakeholders can respond to destination branding in order to facilitate the development of the Regency.…”

Section: Introductionmentioning

confidence: 99%

Destination Branding Process of Bengkalis Regency as a Cultural Tourism Destination by the Board of Tourism, Culture, Youth and Sport

Septiana

Setianti

Setiawan

2023

JURKOM

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The existence of tourism development policies that are not supported by integrated communication activities makes tourism problems in Bengkalis Regency increasingly complex. Disparbudpora has made Bengkalis Regency a cultural tourism destination through destination branding. This study aims to determine the destination branding process for Bengkalis Regency by the Board of Tourism, Culture, Youth and Sports (Disparbudpora) as a cultural tourism destination. The research method used is qualitative with a descriptive case study approach. The results of this study indicate that Disparbudpora of Bengkalis Regency introduces cultural tourism destinations by carrying out 5 stages of destination branding. The first stage is market investigation, analysis and strategic recommendation, namely by collecting secondary data, field surveys and data analysis. The two stages of Brand identity development, using the Sembayung logo and the tagline Bengkalis diversity of culture. The three stages of brand launch and introduction are carried out through digital communication and special events which are held annually. The four brand implementations are carried out in accordance with the program set in RIPPARDA 2021-2035. Fifth, Brand monitoring, evaluation and review is carried out directly, through the UPT Tourism and destination managers and Evaluation, a review that discusses the data that has been collected regarding the deficiencies and advantages of destinations.

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“…Dalam proses komunikasi pengelolaannya dihubungkan dengan fungsi manajemen, yaitu perlu adanya suatu planning, organizing, actuating dan evaluasi untuk mencapai suatu tujuan organisasi secara efektif Secara sederhana, menurut Suprapto (dalam Yohana and Rumyeni, 2019) manajemen komunikasi merupakan penerapan manajemen dalam aktivitas komunikasi. Peraan manajemen sebagai penggerak kegiatan komunikasi dalam usaha pencapaian tujuan.…”

Section: Introductionunclassified

Tata Kelola Komunikasi Dalam Pengembangan Ekosistem Mangrove Sebagai Ekowisata Ekonomi Kreatif Dan Kearifan Lokal Kabupaten Bengkalis

Nurjanah

Yasir

Yohana

et al. 2021

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Teluk Pambang Village has an attraction with the. Mangrove. .forest ecosystemmin the form of views of the physical environment of waters, rivers and expanses of mangrove vegetation, flora and fauna which are currently being managed as tourist destinations. The .purpose of the researchs is to reveal.. the management .of communication in the development of the village's creative economy. Through ddescriptive qualitativey .methods, the dataa was collected through observation, and interviews with the. mangrove ecotourism management team. The results show that integrated management through various communication resources in the context of effective communication can have an impact on improving the community's economy independently, through the process of planning, implementing, and controlling various elements of communication accordingg to the goals that have been set. The forms of. ccommunicationn in achievingg goals is adjustedt to the character of the local community, through various socialization, mentoring and counseling activities that have used information and technology media. Although the community is aware that tourism has the potential to independently improve the community's economy, it has not yet been implemented properly, there is still room for improvement in each region based on an integrated development approach.

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Manajemen Komunikasi Dinas Pariwisata Kebudayaan, Kepemudaan Dan Olahraga Dalam Mengembangkan Potensi Desa Wisata Di Kabupaten Bengkalis

Cited by 6 publications

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Manajemen komunikasi pariwisata: bone bolango dan pandemi covid-19

Manajemen komunikasi pariwisata: bone bolango dan pandemi covid-19

Destination Branding Process of Bengkalis Regency as a Cultural Tourism Destination by the Board of Tourism, Culture, Youth and Sport

Tata Kelola Komunikasi Dalam Pengembangan Ekosistem Mangrove Sebagai Ekowisata Ekonomi Kreatif Dan Kearifan Lokal Kabupaten Bengkalis

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