No abstract

The empowerment approach becomes the main base of West Bandung Regency Government in the development of society to welcome the development of industrial estate. Empowerment has the meaning of generating resources, opportunities, knowledge, and skills to increase capacity in determining the future. Researchers are interested in conducting initial mapping in advance about environmental conditions, socio-economic conditions, government policies, responses, and community needs related to the development of industrial parks. The community empowerment conducted by the working group working together with the agriculture department, Disperindag, and BPWC and getting full support from the village of Margalaksana itself. There are many activities conducted by the working group by utilizing the natural potential that exist in Margalaksana Village. Some potentials of the Community Empowerment Program in Margalaksana Village: 1) The potency of fish using floating net pond in Cirata reservoir; 2) The potency of batik; 3) The potency of water hyacinth waste; and 4) The potency of tourism. Human capital plays a major role in as a modifying factor of community resources in achieving the success of the empowerment process. Good human capital is characterized by the level of education that able to provide motivation so as to develop independence in the community.

Purpose-The purpose of this research is to describe the Denpasar Festival event as a city branding program of Denpasar city. Through the Denpasar Festival event, we also want to give an idea of the city of Denpasar as a creative city. Design/Methodology/Approach-This study uses a qualitative method. The data were obtained based on observations and interviews of the people involved in the Denpasar Festival Event. In addition, researchers also conducted data collection through the official website of the Denpasar city government. Findings-In carrying out city branding of Denpasar city, the government routinely carries out the annual activities of Denpasar Festival. Denpasar Festival is a show of creative culture creativity of the people of Denpasar city, which is more inclusive in which people can enjoy and actively participate in displaying the results of their superior creations. Originality/Value-Denpasar Festival Event can affect the city branding Denpasar city so that it can be used as an effective way in increasing public knowledge of city branding Bandung. Therefore, the event should be Denpasar Festival or other events to be maintained and even improved quality and quantity in every other event in the city of Denpasar Keywords City branding, brand, brand strategy, Denpasar festival event All papers within this proceedings volume have been peer reviewed by the scientific committee of the Malikussaleh International Conference on Multidisciplinary Studies (MICoMS 2017).

Media Sosial menjadi salah satu media yang digunakan LIPI untuk menghilangkan anggapan yang kaku dan birokratis. Media sosial digunakan untuk memasyarakatkan hasil penelitian dan menjadi media  untuk melakukan branding yakni melalui strategi digital branding. Tujuan dari penulisan ini adalah mengetahui bagaimana strategi digital branding media sosial LIPI dibuat untuk memasyarakatkan hasil riset dan membentuk citra positif lembaga. Metode penelitian yang digunakan adalah kualitatif dengan studi literatur dan melakukan wawancara dengan pengelola media sosial LIPI dan koordinator media massa LIPI. Adapun hasil penelitian yakni, Tim Humas LIPI dalam membuat strategi digital branding sesuai dengan pendekatan I-Branding yakni, Understanding Customer yakni media sosial dibuat dengan memperhatikan kebutuhan informasi followers yang berbeda-beda pada setiap platform media sosial, Marketing Communication yakni sebagai sebuah brand LIPI memahami pentingnya komunikasi dua arah dengan followersnya agar tercipta komunikasi positif, Interactivity yakni media sosial sebagai wadah berdiskusi dan menstimulasi publik untuk berdiskusi memberikan masukan terkait lembaga, dan Content yakni konten informasi dibuat menarik, mudah dipahami, menggunakan bahasa popular dan telah terverifikasi ilmiah sehingga dapat dipertanggung jawabkan. Dalam mengelola media sosialnya, Tim Humas LIPI melakukan pemetaan khalayak yang menentukan jenis konten dan informasi yang akan diposting di media sosial. Dapat ditarik kesimpulan bahwa dengan keterbatasan dan hambatan dalam peralatan, Sumber Daya Manusia (SDM) dan pendanaan dapat diatasi dengan strategi digital branding yang tepat sehingga salah satu media sosial LIPI yakni Instagram memiliki followers terbanyak se LPNK di bawah Kementerian Riset dan Teknologi RI dan menjadi rujukan informasi sains.

Communication via social media has created a positive output on information dissemination in every aspect of life, including health. One of the social media functions is to support development by empowering the public in taking care of their own health and welfare. It is essential to develop an effective communication model for disseminating information on adolescent reproductive health. The rapid growth in the number of health reproductive information portals in the social media, the circumstances are creating a high selectivity on the right and correct information needed for the adolescent based on the particular condition in each region.