“…The above equilibrium results have several interesting management implications. First, the analysis of the influence of consumers’ low-carbon preference, the interest rate of bank loan, the equity financing ratio, and the equity dividend ratio on the equilibrium results indicates that the increase in the consumers’ low-carbon preference has a positive effect on the equilibrium outcomes, which is similar to the prior studies of [ 4 , 5 , 17 , 18 , 19 , 20 , 21 , 22 , 23 ], while an increase in the interest rate of bank loan financing has the opposite effect; similarly, the equity financing ratio also has a positive effect on them; the equity dividend ratio only has an effect on the retailer’s profit but no effect on other equilibrium results. Different from the prior studies above, the influence of consumers’ low-carbon preferences in the capital-constrained low-carbon supply chain along with bank loan interest rate, equity financing ratio, and equity dividend ratio on the equilibrium results is considered in the analysis, which is the highlight of this work.…”