Mapping of the Challenges for the Open Innovation Model’s Implementation in Service Sector

Abstract

The purpose of this article is to provide a conceptual mapping of challenges in the open innovation model's implementation in service sector. For this aim, content analysis of scientific articles was performed using MAXQDA10, primarily in the industries of telecommunications, pharmaceutical, biopharmaceutical and automobile services. These articles were selected from a search using data base ISI Web of Knowledge and web content analysis. The open innovation's challenges for its implementation in service sector were grouped in three macro challenges cited as the most relevant by Chesbrough and Brunswicker [1]. These challenges are presented in three stages: organizational change management, external relationship management with innovation and commercialization sources and effectiveness of intellectual property protection.

Relationships and Partnerships in Small Companies: Strengthening the Business through External Agents

“…This situation affects the longevity of these companies in the market, knowing that innovation is a stepping stone to increase performance and competitive advantage (Crossan & Apaydin, 2009;Schumpeter, 1982;Smith, Busi, Ball, & Meer, 2008;Vargas, 2015). Gassmann, Enkel and Chesbrough (2010), Ibarra, Rueda and Arenas (2015), Love and Roper (2015), Silva and Dacorso (2013a, 2013b, 2014a, 2014b and Vanhaverbeke, Vermeersch and De Sutter (2012) argue that the open innovation model can assist the growth and development of small enterprises, as the utilization of external knowledge in the value chain of these small businesses can lead to cost reductions in research and development (R&D) and increases in the capacity for organisational innovation.…”

The Impact of Customer Relationship Management Systems on Dynamic Capabilities at Firms

“…Internal and external innovation is going to define the way of working and the way firms approach to customers (Gonzalez, 2015). It is then thought that in the case this capability exists in the firm, it has a positive impact on the rest of capabilities (Ibarra, Rueda, & Arenas, 2015).…”

O Papel das Fontes de Conhecimento Externo no Processo de Inovação da Micro e Pequena Empresa

“…Autores como Christensen, Olesen e Kjaer (2005), Henkel (2006), Laursen e Salter (2006), Lecocq e Demil (2006), Lichtenthaler (2008), Parida, Westerberg e Frishammar (2012), Van De Vrande et al (2009), Bianchi et al(2010), Lee et al (2010), Silva e Dacorso (2013a), Silva e Dacorso (2013b), Silva e Dacorso (2014a), Silva e Dacorso (2014b), Ibarra, Rueda e Arenas (2015) e Lovee Roper (2015), no entanto, apontam para um modelo de inovação adequado às necessidades das micro e pequenas empresas e capaz de fazer com que essas organizações adquiram competências suficientes para inovar: o modelo de inovação aberta.…”

“…As fontes de conhecimento externo dizem respeito a clientes, concorrentes, fornecedores, governo, universidades, laboratórios externos, etc., que se relacionam com a empresa em um processo de troca de conhecimento mútuo (CHESBROUGH, 2012a;CHESBROUGH, 2012b;PARIDA;WESTERBERG;FRISHAMMAR, 2012;DACORSO, 2013a;DACORSO, 2013b;DACORSO, 2014a;DACORSO, 2014b;IBARRA, RUEDA;ARENAS, 2015;LOVE;ROPER, 2015). O uso do modelo de inovação aberta possibilita às empresas romper as barreiras presentes no ambiente de competição, mediante a captação de recursos externos e fortalecimento de rotinas e competências organizacionais internas, o que permite absorver competências necessárias à inovação (PÉNIN; HUSSLER; BURGER-HELMCHEN, 2011;CHESBROUGH, 2012a).…”

“…O modelo de inovação aberta consiste no uso de fontes de conhecimento externo-concorrentes, clientes, instituições de ensino e pesquisa, fornecedores, consultores, governo, Organizações Não Governamentais e órgãos reguladores, entre outros -para possibilitar a inovação ou acelerar esse processo (CHESBROUGH, 2012a;CHESBROUGH, 2012b;PARI-DA;WESTERBERG;FRISHAMMAR, 2012;DACORSO, 2013a;DACORSO, 2013b;DACORSO, 2014a;DACOR-SO, 2014b;IBARRA, RUEDA;ARENAS, 2015;LOVE;ROPER, 2015).…”