Market-Cautious Feminism

Eichner, Maxine

doi:10.1108/s1059-433720160000069006

Cited by 3 publications

(2 citation statements)

References 27 publications

(28 reference statements)

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“…Although these voices certainly exist and may be on the rise (e.g. Eichner, 2016), it is difficult, especially in litigation scenarios, to make such arguments (Boyd, 1999: 379-382).…”

Section: Women or Gender?mentioning

confidence: 99%

Looking Back, Looking Forward

Boyd¹,

Parkes

2017

Social & Legal Studies

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This article offers a review of shifts in feminist legal theory since the early 1990s. We first use our respective histories and fields of expertise to provide a brief overview and highlight some key themes within feminist legal theory. We then examine Social & Legal Studies ( SLS), asking whether it has met its key goal of integrating feminist analyses at every level. Our review suggests that SLS has offered many important contributions to feminist legal scholarship but has not fulfilled its lofty goal of integrating feminist analyses at every level of scholarship. It features feminist work quite consistently and some degree of mainstreaming is evident, as is the international reach of SLS. Too many articles fail, however, to incorporate or even mention feminist approaches. We end with thoughts about, and hopes for, the future of legal feminism, examining efforts to revitalize the field and suggesting possible directions for the future.

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“…Although these voices certainly exist and may be on the rise (e.g. Eichner, 2016), it is difficult, especially in litigation scenarios, to make such arguments (Boyd, 1999: 379-382).…”

Section: Women or Gender?mentioning

confidence: 99%

Looking Back, Looking Forward

Boyd¹,

Parkes

2017

Social & Legal Studies

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“…Para além de suas diferenças, feministas liberais, como Betty Friedan, e feministas radicais, como Germaine Greer, criticaram fortemente as ideologias que manipulavam os desejos e os corpos das mulheres, de forma a confiná-las à esfera doméstica. Reforçadas pelas representações da mulher na publicidade em termos estereotípicos e negativos, tais ideologias enfatizavam os papeis de mãe e de esposa e infundiam nessas mulheres desejos, demandas e normas culturais que, na visão de feministas marxistas, estimulavam o ciclo de consumo do capitalismo (Maclaran, 2015;Eichner, 2016). Desde então a crítica feminista à representação das mulheres em termos objetificantes na mídia e na cultura pop tem sido mobilizada por uma infinidade de agentes culturais (Zeisler, 2016).…”

Section: Introductionunclassified

Consumindo Como Uma Garota: Subjetivação E Empoderamento Na Publicidade Voltada Para Mulheres

Hamlin

Peters

2018

Lua Nova

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Resumo O artigo explora o uso de temas feministas na publicidade contemporânea, com ênfase na apropriação publicitária da noção de “empoderamento”. A análise desse “feminismo da mercadoria” demonstra que, a despeito de potenciais aspectos emancipatórios, os usos publicitários do conceito de empoderamento revelam um sentido individualizante que se afina ideologicamente com o ethos do capitalismo tardio e com formas de subjetivação que enfatizam a autoconsciência, o autogoverno, a independência, o sucesso individual e a liberdade para fazer escolhas. Tal inflexão destoa dos compromissos coletivistas com transformações estruturais antes atrelados ao conceito pelo feminismo de segunda onda. Se o slogan feminista de que “o pessoal é político” vinculava a autotransformação individual à transformação social, a proposta de empoderamento veiculada no femvertising esvazia aqueles compromissos através da sugestão implícita de que “o político é pessoal”. O artigo ilustra tais argumentos com o exame de uma campanha publicitária promovida pela marca de absorventes Always, enfatizando como a dimensão política do feminismo de segunda onda, presente em reflexões como as de Carol Gilligan e de Iris M. Young, pode ser apropriada de forma a compatibilizá-la ao ethos neoliberal e suas formas específicas de subjetivação.

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Gender approaches in the study of the digital economy: a systematic literature review

Grau-Sarabia

Morell²

2021

Humanit Soc Sci Commun

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The data and debates around the negative impact of online work for women’s work-life balance during the digital acceleration generated by the COVID-19 crisis have lent greater relevance to the study of gender and the digital economy. This paper sheds light on this complex relationship by systematically studying the research on gender in the digital economy over the last 25 years. The methodology used is a systematic literature review (SLR) of scientific works and policy papers across different social sciences from 1995 to 2020 in the Google Scholars and Scopus databases. The SLR has resulted in the creation of three samples on which a quantitative and qualitative analysis was carried out to evaluate the volume of the research, trends across time, gender approaches and study topics. The general conclusions indicate that gender approaches to the digital economy stem from a wide range of academic disciplines, and also that there is a lack of theoretical consistency about gender analysis. First, the paper provides an overview of the volume of works and an analysis of some trends across time. Second, it identifies the three main gender approaches applied to the digital economy: (1) the ‘feminist theory of technology and ICT’ approach; (2) the ‘feminist political economy’ approach; (3) the ‘mainstream economic analysis and women’s participation and labour in the digital economy’ approach. Moreover, it distinguishes eight main gender analysis issues within these three approaches. Finally, the paper concludes by identifying future developments for a feminist political economy framework for the digital economy.

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Market-Cautious Feminism

Cited by 3 publications

References 27 publications

Looking Back, Looking Forward

Looking Back, Looking Forward

Consumindo Como Uma Garota: Subjetivação E Empoderamento Na Publicidade Voltada Para Mulheres

Gender approaches in the study of the digital economy: a systematic literature review

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