No abstract

Resumo O artigo explora o uso de temas feministas na publicidade contemporânea, com ênfase na apropriação publicitária da noção de “empoderamento”. A análise desse “feminismo da mercadoria” demonstra que, a despeito de potenciais aspectos emancipatórios, os usos publicitários do conceito de empoderamento revelam um sentido individualizante que se afina ideologicamente com o ethos do capitalismo tardio e com formas de subjetivação que enfatizam a autoconsciência, o autogoverno, a independência, o sucesso individual e a liberdade para fazer escolhas. Tal inflexão destoa dos compromissos coletivistas com transformações estruturais antes atrelados ao conceito pelo feminismo de segunda onda. Se o slogan feminista de que “o pessoal é político” vinculava a autotransformação individual à transformação social, a proposta de empoderamento veiculada no femvertising esvazia aqueles compromissos através da sugestão implícita de que “o político é pessoal”. O artigo ilustra tais argumentos com o exame de uma campanha publicitária promovida pela marca de absorventes Always, enfatizando como a dimensão política do feminismo de segunda onda, presente em reflexões como as de Carol Gilligan e de Iris M. Young, pode ser apropriada de forma a compatibilizá-la ao ethos neoliberal e suas formas específicas de subjetivação.

Na história do pensamento ocidental, mulheres, negros e monstros têm algo em comum: uma suposta proximidade

This article argues that Durkheim's theory of suicide is deficient because of its monocausal reasoning, its conception of suicide as an action without subjects, and its characterization of preliterate societies as harmonious, self-contained, and morphologically static. It shows that these deficiencies can be overcome by including cultural and social-psychological considerations in the analysis of suicide-specifically by including culture as a causal force in its own right and drawing links between social circumstances, cultural beliefs and values, and individual dispositions. The authors make their case by analyzing ethnographic and quantitative data on the preliterate Guarani-Kaiowa´of southwestern Brazil, one of the most suicide-prone groups in the world.More than a 100 years after its publication, Durkheim's Suicide continues to inspire debate over its theoretical, methodological, and empirical claims. Yet few authors have ventured a critique that shows the impact of each of those claims on one another. The importance of such a critique lies in the fact that it is not possible to resolve some of the contradictions in Durkheim's work unless one examines both the underlying meta-theoretical assumptions and the data that account for its explanatory limitations.An especially interesting case for illustrating the explanatory limitations of Durkheim's theory of suicide is the Guarani-Kaiowa´people of Brazil. The Guarani are an ethnic group characterized by a unique religious system and language (Guarani).

This paper explores the meaning of interpretation in the works of Hans-Georg Gadamer and Glenn Gould, the Canadian pianist and intellectual. As a performing art, music illustrates the cognitive and practical dimensions of interpretation. While emphasizing the pre-interpreted character of musical reception and performance, both authors point to the fact that difference, alterity, and negativity lie at the heart of creative interpretation, cultivation and self-knowledge. The notion of ecstasy, understood as a type of self-forgetfulness that represents a radical form of encounter with alterity, provides the basis for a conception of subjectivity as grounded on linguistic, historical and cultural conditions, albeit not reducible to them. I maintain that the notion of ecstatic subjects is a powerful alternative to both the self-centred notion of subjectivity and its anti-humanistic counterpart in accounting for human agency.