Market Profiling and Positioning of Park Brands in Kenya (Case of Premium and Under‐Utilized Parks)

Maingi, Shem Wambugu; Ondigi, Alice N.; Wadawi, Joseph

doi:10.1002/jtr.2036

Cited by 6 publications

(3 citation statements)

References 15 publications

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“…During the same time, SC was free of lions and had been for several decades (Hugh George Cholmondeley, owner of Soysambu Ranch, personal communication ). Additionally, the levels of human‐related disturbance also varied between sites; LNNP is classified as a “Premium Park” (Maingi, Ondigi, & Wadawi, ) and is the second largest revenue‐producing National Park in Kenya. In 2012, it received 253,500 visitors (Muthoka, Oloko, & Obonyo, ).…”

Section: Methodsmentioning

confidence: 99%

Giraffe (Giraffa camelopardalis) social networks in areas of contrasting human activity and lion density

Raw

Cuthill

2019

Ethology

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The adaptive value of close social bonds and social networks has been demonstrated in a variety of vertebrate taxa. While the effect of predators on populations is well established, disturbance by humans is increasingly being identified as affecting the behaviour and reproductive success of animals and can have significant impacts on their survival. We used a concurrent analysis of two adjacent giraffe Giraffa camelopardalis populations in Kenya to determine whether human activities and high predation affected their social networks. One study site was a premier tourist destination with a high volume of human activity in the form of tourist traffic and lodge infrastructure, alongside a high density of lions which preferentially prey on giraffe calves; the other was a private wildlife conservancy with minimal human activity and no lion population. Giraffes in both networks showed preferred associations and avoidances of other individuals, which were independent of space use. Bond strength was lower in the population exposed to high levels of human activity and lions, and the network had lower density and clustering, and shorter path lengths, suggesting that it was more fragmented. We suggest that human activity and predator density may influence the patterns of social interactions in giraffes and highlight the importance of understanding the impact of tourism and management on the survival and success of wild animal populations.

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Section: Methodsmentioning

confidence: 99%

Giraffe (Giraffa camelopardalis) social networks in areas of contrasting human activity and lion density

Raw

Cuthill

2019

Ethology

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“…However, a Mainland Chinese study found that travel constraints did not emerge as a significant effect on visiting intention (Zou and Petrick, 2017). To our knowledge, only a few studies reported the role of travel constraints and destination image in visiting propensity to Sub-Saharan Africa (Khan et al, 2020;Avraham and Ketter, 2017;Maingi et al, 2015;Muhohominni and Lubbe, 2017). There is no previous study focusing on the Hong Kong tourism market in particular when examining the relationship between travel intentions to Kenya, destination image, and travel constraints.…”

Section: Travel Constraintsmentioning

confidence: 78%

Post-COVID-19 travel intentions to Kenya from Hong Kong by applying the extended theory of planned behavior (ETPB)

Choy,

Or,

Liu

2023

JHTI

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PurposeThis paper examines the post-COVID-19 travel intentions to Kenya among Hong Kong outbound travelers using the theory of planned behavior (TPB) over three different time horizons of 1, 5, and 10 years.Design/methodology/approachAn extension was made by including two new constructs of perceived destination image and travel constraints. A cross-sectional sample of Hongkongers was surveyed. Data were collected using a self-administrated bilingual (English and Chinese) online survey. Exploratory factor analysis, linear regression and mediation analysis were conducted to test the research model.FindingsThe findings from 216 Hongkongers reveal that different combinations of the four constructs, namely, perceived behavioral control, attitude, subjective norms, and destination image, share a positive effect on individuals' travel intention to Kenya over the three different time horizons. Travel constraints act as a significant negative mediator on the four constructs in predicting travel intention to Kenya among Hongkongers.Practical implicationsThe results provide useful insight to Kenya's destination marketing organization (DMO) and Hong Kong outbound travel agencies to integrate prominent elements into marketing strategies to arouse travel intention and expand their business prospects, which will also accelerate tourism recovery in the post-pandemic era.Originality/valueBy integrating two extended variables into the TPB model, this study makes a contribution by overcoming the deficiency of the original theory.

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“…The essence of destination branding also lies in forming overall moving service experiences for customers and influencing them in such a way that they revisit the destination over and over again (White, 2013). Developing destinations also helps in generating stronger and unique competitive advantage and destination repositioning (Hemmonsbey & Knott, 2016;Same & Vasquez, 2014).…”

Section: Introductionmentioning

confidence: 99%

Can Customer Based Brand Equity Help Destinations to Stay in Race? An Empirical Study of Kashmir Valley

Yousaf¹,

Amin

2017

Tour. hosp. manag.

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Purpose -Current study focus on measuring the customer based brand equity of a tourist destination (CBBETD) named Kashmir valley (India). Design -A structured questionnaire was prepared, using Man (2010) consisting of 21 items. Single stage cluster sampling and systematic simple random techniques were used to collect final responses of 290 responses with a response rate of 87%. Findings -Findings of the study revealed a high destination based brand equity for select destination. Analysis also revealed lowest mean for perceived service quality dimension for Kashmir which needs to be relooked into by policy makers. Age and length of stay were found to have associated with each other. Also, length of stay was found to have an impact on CBBETD. Originality -Originality and core beneficence of the current study lies in the fact that brand equity measurement of Kashmir valley (mini Switzerland of the world) as a destination brand has been taken for the first time with an empirical evidence supporting the findings. It is evident from the study that Kashmir as a destination is very popular among travelers and destination image dimension for Kashmir has a strong and affirmative influence on the overall development of the destination equity.

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Market Profiling and Positioning of Park Brands in Kenya (Case of Premium and Under‐Utilized Parks)

Cited by 6 publications

References 15 publications

Giraffe (Giraffa camelopardalis) social networks in areas of contrasting human activity and lion density

Giraffe (Giraffa camelopardalis) social networks in areas of contrasting human activity and lion density

Post-COVID-19 travel intentions to Kenya from Hong Kong by applying the extended theory of planned behavior (ETPB)

Can Customer Based Brand Equity Help Destinations to Stay in Race? An Empirical Study of Kashmir Valley

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