Marketing as Cooking: The Return of the Sophists

Tonks, David

doi:10.1362/0267257022780660

Cited by 33 publications

(21 citation statements)

References 24 publications

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“…Marketing studies stand accused of abandoning liberal intellectual values in favour of a barren instrumentalism, and it draws a resounding scorn from many quarters (Hackley, 2009a). For our part, we feel that we bring a scholarly integrity to what we do, even while we understand that we are among the sophists of university education (Tonks, 2002). Yet the sheer size and scale of the marketing studies field means that there are hives of liberal intellectual diversity which fall beyond the surveillance of the all-seeing instrumentalist marketing eye (examples in Hackley, 2009b).…”

Section: Marketing Journals and The Liberal Intellectual Tradition Chmentioning

confidence: 98%

Commentaries on the state of journals in marketing

Fırat¹

2010

Marketing Theory

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Section: Marketing Journals and The Liberal Intellectual Tradition Chmentioning

confidence: 98%

Commentaries on the state of journals in marketing

Fırat¹

2010

Marketing Theory

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“…Hirschman, 1977;McCloskey, 1985McCloskey, , 2006McQuarrie and Mick, 1996;O' Shaughnessy and O' Shaughnessy, 2004;Pocock, 1985). David Tonks (2002) claims marketing itself can be understood as a rhetorical practice. This isn't to authorise marketing's continued encroachment upon the philosophical vocation of producing concepts (see Deleuze and Guattari, 2009: 146, see also Lecercle, 1996: 44 andŽižek, 2004: 183-187) but to constrain marketing within the strictures of rhetoric and persuasion.…”

Section: Introduction and Overviewmentioning

confidence: 99%

‘Murketing’ and the rhetoric of the new sincerity

Dunne

2018

Journal of Marketing Management

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This paper argues that marketing scholars should be paying a lot more attention to the rhetorical form which the economic historian Philip Mirowski-following the novelist David Foster Wallace-calls murketing. Combining philosophical, historical, economic and fictional resources, the paper first produces a synthetic account of what murketing is. Blurring calculated dishonesty with impassioned sincerity, murketing operationalises a double-truth dialectic which treats consumers as both subjects and objects within the process of their own persuasion. In order to indicate how murketing works, the paper then considers recent examples from murketing practice where allusions are made which are both cynical and gnostic, both conceited and intimate, and both earnest and ironic. The paper closes by indicating how its account of the theory and practice of murketing might inform the future study, consumption and regulation of advertising and marketing communications.

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“…Failure to address these issues would not be "…an accurate memory of our discipline" (Keen, 1992). This implies a need for an open-minded exploration and analysis of the 'dark side' of real life marketing practices (Tonks, 2002). In addition, there are powerful methodological reasons for the lack price-fixing studies in B2B marketing research; as most contemporary B2B cartels are illegal conspiracies, it can be exceedingly difficult for researchers to obtain information about cartels, as is frequently the case with instances of corporate misconduct (Vaughan, 2011), where information given to researchers may incriminate managers and companies in question.…”

Section: Introductionmentioning

confidence: 99%

Towards a typology of collusive industrial networks: Dark and shadow networks

Pressey

Vanharanta²,

Gilchrist

2014

Industrial Marketing Management

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The prevailing understanding of collusive B2B networks is primarily based on the theories of industrial economists and organizational criminologists. 'Successful' collusive industrial networks (such as price-fixing cartels) have been seen to endure due to formal managerial structures of coordination and control. In this paper, we seek to transcend and challenge the understanding of these illegal forms of co-opetition by drawing on evidence from an in-depth examination of four price-fixing cartels that were facilitated chiefly by marketers. Our contribution introduces the notion of 'shadow networks' (networks where although attempts are made to ensure secrecy, multilateral modes of network structure dominate akin to 'normal' managerial endeavours such as joint ventures) and 'dark networks' (networks which appear more opaque and secretive through the adoption of bilateral modes of network structure and limited bureaucracy) to illustrate the types of collusive network forms that may exist. In addition, this allows us to build a deeper understanding of collusive network forms and related inter-firm interaction for an industrial marketing audience. We provide implications for marketing practice, theory, and policy. Specifically, we outline how organizations and the marketing function can perform self-administered antitrust audits in order to help avoid breaches of antitrust. Further, we consider the importance of the two forms of collusive inter-firm networks uncovered where marketers have attempted to render these secret from antitrust agencies, introducing a relatively new line of inquiry to the industrial marketing literature.

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Marketing as Cooking: The Return of the Sophists

Abstract: Marketing as Cooking: The Return of the Sophists

Cited by 33 publications

References 24 publications

Commentaries on the state of journals in marketing

Commentaries on the state of journals in marketing

‘Murketing’ and the rhetoric of the new sincerity

Towards a typology of collusive industrial networks: Dark and shadow networks

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