Marketing identity of the tourist product of the Republic of Croatia

Marketing the National Marine Park Image in Greece

“…The principal aim is the construction of an attractive and competitive character (Jussila and Segerstahl1996;Meier and Ruzic 1999;King et al 2000) of the NMP area for the potential target markets. In addition, in line with the concept that sustainable economic development has to deal with environmental development (Hardy and Lloyd 1994), the basic rule of analysis refers to the protection of the environment and the development of soft types of activities that are friendly to the environment, since the natural beauty and distinctive characteristics of the NMP are both its competitive and its comparative advantages.…”

Os componentes da identidade de marca de Gramado/Brasil que geram sua imagem de “destino turístico modelo” e os relacionamentos da marca com os stakeholders internos

“…Segundo Meler & Ruzic (1999), identidade é um conjunto de características que fazem de alguém o que é. Quanto à identidade de marca especificamente, representa as associações que a marca deseja gerar na mente dos consumidores (Karamarko, 2010). Aaker (1996) afirma que a identidade de marca representa a autoimagem e a imagem aspirada no mercado de um produto.…”

Tourism and national identity in Uganda

“…This may serve as an important step towards European Union accession. In addition, tourism's construction of national identity for foreign consumption can serve to attract foreign investment and increase the desirability of a nation's exports (Meler and Ruzic, 1999). For new nations without an operative identity, like those that splintered from the former Soviet Union, tourism can provide one (Hitchcock, 1999).…”