Marketing metrics: Insights from Brazilian managers

Developing Responsive Marketing System Concept: Applying System Dynamics Approach

“…in 2012, Identifying sales, profit, gross margin, perceived quality, total number of consumers, consumers satisfaction, market share, awareness, marketing spending and consumer complaints as the most important factors in measuring marketing performance [9]. Factors like relative price, commitment [10], relative perceived quality [11], share of advertisement, promotional share, penetration, number of newly acquired customers [12] and [13], tangible resources [14], market growth, company market position, potential sales volume, number of current competitor, development process cost, brand image [15], market size, market segment, relative value, advertisement spend [16], purchase intent [17], actual/potential customer/segment [18] also recognized by different researchers. In our model we used this concept and show a cause and effect relationship between these factors.…”

Service Retail Results Assessment from the Consumer's Point of View

“…Baptista, Silva and Goss (2011) demonstrate that there is a positive relationship between satisfaction and trust in the context of free download sites. Sampaio et al (2011) comment on satisfaction and commitment as measures of consumer perception that are connected to the product/ service/ brand experience. Thus, we tested the relationships between satisfaction and the other two constructs, namely trust and commitment:…”

“…Commitment is defined by literature as the desire to continue in a relationship (WILSON, 1995) and has been used as a good index of lasting (long-term) relationships between customers and companies (DWYER; SCHURR, OH, 1987;SAMPAIO et al, 2011). This variable is commonly studied in interorganizational and intraorganizational environments (MAVONDO; RODRIGO, 2001).…”

“…Beyond this practical aspect, the relevance of research and other contributions in the field of marketing productivity and, specifically, of relationships that impact financial and nonfinancial results is pointed out by authors such as Guo and Jiraporn (2005), Yeung and Ennew (2000), Calciu and Salerno (2002), Reinartz and Kumar (2003), and Sampaio et al (2011), amongst others.…”

Financial Key Performance Indicators in Engineering Companies

“…They are (Llonch et al, 2002;Ambler and Xiucun, 2003) Definition of indicators is hardly depended on individual author view. Sampaio et al (2011) describes indicators as different marketing variables which are generated from marketing efforts. Kerzner (2011) explains indicators as direct way of measuring to get exact figures, which represents individual parts of business in connection with several dimensions.…”