Marketing of innovative products for environmentally friendly small and medium enterprises

Hardin,; Suriadi,; Dewi, Indah Kusuma; Yurfiah,; Nuryadin, Cecep; Arsyad, Muhammad; Darwis, Darwis; Akhsan,; Diansari, Pipi; Nurlaela, _

doi:10.1088/1755-1315/235/1/012035

“…The results yielded from the topic modelling analysis highlighted a more in-depth explanation on the result yielded from the PLS-SEM data analysis process. The predicted topic patterns show the lack of studies on the halal brand identity, implying less academic attention and discussion on the identity of Malaysian halal SMEs [15].…”

Section: Discussionmentioning

confidence: 95%

“…Corporate culture is being echoed less in halal SMEs since there was a lack of adequate quality improvement in the practices [15]. The vast majority of Malaysia's halal SMEs are facing this massive adequality caused by two major factors, which are lack of financial strength to hire an experienced workforce to manage an organisation's brand identity, and misplaced enforcement power to the inarticulate governing body in managing the halal brand values.…”

Section: Discussionmentioning

confidence: 99%

“…However, while halal logistics is important in maintaining the halal quality of food, request for these services is minimal. This is a challenge for the halal business in setting goals for strategic planning, assessing performance, and supporting stakeholders [15]. In Malaysia, the halal industry contributed around 5.8 per cent of the country's GDP in 2020.…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Brand Identity and Halal in Malaysia’s Food Smes: One Tale from Two Model Analyses

Razak¹,

Bidin²,

Mohamad³

et al. 2022

Preprint

0

View full text Add to dashboard Cite

Corporate identity has played a vital role in the Halal industry to create a strong foundation for its reputation in the long run. This paper used two modeling analyses for two different data. The first analysis aims to predict the relationship between Corporate Identity Management between Internal Brand and Employee Brand Support (consequence) mediated by CIM using partial-least squares-structural equation modeling (PLS-SEM). A total of 206 employees from Malaysia’s Halal food SMEs took part in the survey. The second analysis to identify topic proportions patterns using the topic modeling approach on Halal brand identity Machine learning approach of knowledge mining was applied for this analysis. Metadata of 1,091 articles were mined from the Scopus database on Halal studies across all social sciences fields. The result revealed that there was a partial relationship between Internal Brand (antecedent) and Employee Brand Support (consequence) mediated by CIM. This finding was supported by the identified topic proportions patterns from the topic modeling approach that pointed out a weak topic proportion on the Halal brand identity discussion globally, interestingly the result also found that the Halal brand identity discussion involving the Halal food industry is almost non-existed in Malaysia’s Halal food SMEs. The contributions of this paper were apparent in three major areas which are methodology, theoretical and future suggestions. The utilization of two different model analyses was able to confirm the consistency of the major findings with the literature review which opens up more possibilities for future researchers.

show abstract

“…Corporate culture is a foreign term in Halal SMEs since there is a lack of adequate quality improvement in their company practices (Hardin et al, 2019). The vast majority of Malaysia's Halal industry SMEs are facing this massive adequality caused by two major factors which are lack of financial strength to hire an experienced workforce to manage organisation's brand identity and misplaced enforcement power to the inarticulate governing body in managing the Halal brand values.…”

Section: Discussionmentioning

confidence: 99%

Brand Identity and Halal in Malaysia’s Food Smes: One Tale from Two Model Analyses

Razak¹,

Bidin²,

Mohamad³

et al. 2022

Preprint

0

View full text Add to dashboard Cite

Corporate identity has played a vital role in the Halal industry to create a strong foundation for its reputation in the long run. This paper used two modeling analyses for two different data. The first analysis aims to predict the relationship between Corporate Identity Management between Internal Brand and Employee Brand Support (consequence) mediated by CIM using partial-least squares-structural equation modeling (PLS-SEM). A total of 206 employees from Malaysia’s Halal food SMEs took part in the survey. The second analysis to identify topic proportions patterns using the topic modeling approach on Halal brand identity Machine learning approach of knowledge mining was applied for this analysis. Metadata of 1,091 articles were mined from the Scopus database on Halal studies across all social sciences fields. The result revealed that there was a partial relationship between Internal Brand (antecedent) and Employee Brand Support (consequence) mediated by CIM. This finding was supported by the identified topic proportions patterns from the topic modeling approach that pointed out a weak topic proportion on the Halal brand identity discussion globally, interestingly the result also found that the Halal brand identity discussion involving the Halal food industry is almost non-existed in Malaysia’s Halal food SMEs. The contributions of this paper were apparent in three major areas which are methodology, theoretical and future suggestions. The utilization of two different model analyses was able to confirm the consistency of the major findings with the literature review which opens up more possibilities for future researchers.

show abstract

“…This requires their intelligence in recognizing the tastes of their customers so that product development through innovation is expected to be in accordance with customer desires. Thus the development of product innovations must be with clear planning and done carefully (Hardin et al, 2019).…”

Section: Literature Reviewmentioning

confidence: 99%

The Influence of Training, Education and Assistance on UMKM Revenues in the Technical Executing Unit (TEU) PLUT of Micro and Small and Medium Enterprises Cooperatives South Sulawesi Province

Batri

¹

2019

IJMP

0

View full text Add to dashboard Cite

Micro, Small and Medium Enterprises (MSMEs) in Makassar City are growing and increasing, but there are also some that do not survive the existing problems. This study aims to (1) to determine the effect of training, education and mentoring partially on the income of Micro and Small and Medium Enterprises in the Technical Executing Unit (TEU) PLUT of Micro and Small and Medium Enterprises Cooperatives of South Sulawesi Province; (2) to determine the effect of training, education and assistance simultaneously on the income of Micro and Small and Medium Enterprises in Technical Executing Unit (TEU) PLUT of Micro and Small and Medium Enterprises Cooperatives in South Sulawesi Province (3) to find out the most dominant variables affecting the income of Micro and Small Businesses in Technical Executing Unit (TEU) PLUT of Micro and Small and Medium Enterprises Cooperatives in South Sulawesi Province. The data of this study were obtained through a questionnaire by taking 70 respondents. Analysis of the data used in this study is Multiple Linear Regression using SPSS version 22. The results of this study indicate that the variables of training, education and mentoring have a positive and significant effect partially and simultaneously on the income of Micro and Small and Medium Enterprises in the Technical Executing Unit (TEU) PLUT of Micro and Small and Medium Enterprises Cooperatives in South Sulawesi Province. The most dominant variable influencing the income of Small and Medium Enterprises in Technical Executing Unit (TEU) PLUT of Micro and Small and Medium Enterprises Cooperatives in South Sulawesi Province is 'Training'.

show abstract

Marketing of innovative products for environmentally friendly small and medium enterprises

Cited by 8 publications

References 20 publications

Brand Identity and Halal in Malaysia’s Food Smes: One Tale from Two Model Analyses

Brand Identity and Halal in Malaysia’s Food Smes: One Tale from Two Model Analyses

Brand Identity and Halal in Malaysia’s Food Smes: One Tale from Two Model Analyses

The Influence of Training, Education and Assistance on UMKM Revenues in the Technical Executing Unit (TEU) PLUT of Micro and Small and Medium Enterprises Cooperatives South Sulawesi Province

Contact Info

Product

Resources

About