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Dependence on coastal areas for the City of Baubau is very dominant, as evidenced by the activities of many people who depend their lives on the use of resources in the coastal areas. In order not to be damaged, it requires commitment from all components in the City of Baubau including all academicians at Buton University of Muhammadiyah to protect and manage the coastal environment through conservation efforts, of course with the same vision and understanding starting from campus. This study aims to (1) test and analyze the effect of motivation on participation in the preservation of the coastal environment. (2) Test and analyze the influence of organizational culture on participation in the preservation of the coastal environment. (3) Test and analyze the influence of leadership on participation in the preservation of the coastal environment. (4) Test and analyze the influence of conflict management on participation in the preservation of the coastal environment. This study uses explanatory patterns. The number of samples used was 147 respondents. Significant values for motivation, transformational leadership, and conflict management are smaller than the probability value with the t-value positive sign, which means motivation, transformational leadership and conflict management have a positive and significant effect on coastal environment participation at Muhammadiyah Buton University, while organizational culture has no effect on coastal environment participation at Buton Muhammadiyah University, because the significant value for organizational culture variables is greater than the probability value. Organizational culture needs to be encouraged starting from the smallest unit of study program to be more concerned with environmental issues, especially coastal areas so that sustainability is guaranteed.