The global Halal industry is one of the world’s fastest-growing consumer segments, as evidenced by substantial research and published papers. This paper aims to identify and characterize the factors that influence organizational performance in companies within the Halal industry. It also offers an overview of the factors influencing companies’ organizational performance in various Halal industry sectors. A systematic Literature Review (SLR) of the Web of Science, Scopus, Emerald, and Science Direct databases guided by PRISMA (Preferred Reporting Items for Systematic Review and Meta- Analyses) protocol was used to analyze the data. The electronic database’s search results included articles focused on halal certification, halal product development, and supply chain management. A methodical review of these articles found four main factors that influence the organizational performance of halal companies: 1) the strategic management of Halal business, 2) the management of Halal requirements, 3) the understanding of consumer demands, and 4) the creation of the best organizational environment. This review provides detailed guidelines based on important research findings on how Halal organizations can manage and excel in their businesses. As a result, companies can better minimize the effect of volatile, uncertain, complex, and ambiguous (VUCA) environments in managing the business.

Corporate identity has played a vital role in the Halal industry to create a strong foundation for its reputation in the long run. This paper used two modeling analyses for two different data. The first analysis aims to predict the relationship between Corporate Identity Management between Internal Brand and Employee Brand Support (consequence) mediated by CIM using partial-least squares-structural equation modeling (PLS-SEM). A total of 206 employees from Malaysia’s Halal food SMEs took part in the survey. The second analysis to identify topic proportions patterns using the topic modeling approach on Halal brand identity Machine learning approach of knowledge mining was applied for this analysis. Metadata of 1,091 articles were mined from the Scopus database on Halal studies across all social sciences fields. The result revealed that there was a partial relationship between Internal Brand (antecedent) and Employee Brand Support (consequence) mediated by CIM. This finding was supported by the identified topic proportions patterns from the topic modeling approach that pointed out a weak topic proportion on the Halal brand identity discussion globally, interestingly the result also found that the Halal brand identity discussion involving the Halal food industry is almost non-existed in Malaysia’s Halal food SMEs. The contributions of this paper were apparent in three major areas which are methodology, theoretical and future suggestions. The utilization of two different model analyses was able to confirm the consistency of the major findings with the literature review which opens up more possibilities for future researchers.

Changes in the Malaysian mass media landscape are on the rise and this has given the audience more choice to watch their favourite channels. Based on the theory of use and satisfaction, audiences are no longer considered passive. Audiences or viewers are now active and selective where the power to choose the media is in the hands of the audience itself. Adopting a uses and gratifications theory (UGT) perspective, the article aims to demonstrate the audience's or viewer's seeked satisfaction factors through watching the environment and intention portal TV mediated by its usage frequency and types of program. Drawing from viewing patterns and audience literature, relevant uses and gratifications for TV programs chosen were cognitive, emotional, personal, social, and self-expression. Discrete choice modeling (DCM) was adapted for the observed variables of predictors of the Partial Least Squares -Structural Equation Modeling (PLS -SEM) in this study. 500 respondents were participated in this study from Bandar Baru Bangi, Malaysia as the location. Cognitive and emotional needs are the most sought gratifications by the respondents when utilizing the portal TV. These two needs are influenced the discrete choice of elements of the viewers. Thus, this indicates that the Theory of Uses and Gratifications does highlighting the needs sought by the viewers.

Corporate identity has played a vital role in the Halal industry to create a strong foundation for its reputation in the long run. This paper used two modeling analyses for two different data. The first analysis aims to predict the relationship between Corporate Identity Management between Internal Brand and Employee Brand Support (consequence) mediated by CIM using partial-least squares-structural equation modeling (PLS-SEM). A total of 206 employees from Malaysia’s Halal food SMEs took part in the survey. The second analysis to identify topic proportions patterns using the topic modeling approach on Halal brand identity Machine learning approach of knowledge mining was applied for this analysis. Metadata of 1,091 articles were mined from the Scopus database on Halal studies across all social sciences fields. The result revealed that there was a partial relationship between Internal Brand (antecedent) and Employee Brand Support (consequence) mediated by CIM. This finding was supported by the identified topic proportions patterns from the topic modeling approach that pointed out a weak topic proportion on the Halal brand identity discussion globally, interestingly the result also found that the Halal brand identity discussion involving the Halal food industry is almost non-existed in Malaysia’s Halal food SMEs. The contributions of this paper were apparent in three major areas which are methodology, theoretical and future suggestions. The utilization of two different model analyses was able to confirm the consistency of the major findings with the literature review which opens up more possibilities for future researchers.

Changes in the Malaysian mass media landscape are on the rise and this has given the audience more choice to watch their favorite channels. There is a remarkable shortage of research on audiences that are now active and selective where the power to choose the media is in the hands of the audience itself. However the current situation sees only certain channels occupying the hearts of viewers; only certain channels have the highest ratings, but they show significant differences. To address this gap, this study was conducted in which we tested the Influence of viewing patterns, viewer decision-making on the frequency of TV channel selection in broadcasting organizations of traditional television and portal television in Malaysia. In this survey, 500 participants of various backgrounds from the area around Bandar Baru Bangi were involved. The result is mainly to illustrates the significance of this study enhances the impact of the boom of the media industry. Limitations and practical implications are provided.