Marketing tools to ensure the competitiveness of tourism businesses destinations

Abstract

Abstract. The aim of the study. The purpose of the study is to develop methodological principles for making public management decisions, in particular, investigated marketing tools to ensure the competitiveness of tourism businesses distentions, which will have a positive impact on tourism businesses. Methodology. The article used research methods: induction, deduction, objectivity, system, generalization, which allowed to present and justify the main results. Results. In today's conditions, there is an urgent need to preserve tourist facilities and socio-economic development of individual regions and increase the competitiveness of tourism entrepreneurs in local communities, which requires strengthening measures to use marketing tools. One of the marketing tools for the development of tourism businesses in local communities and ensuring their competitiveness is a tourist card. The article considers the development of a tourist map, which will increase the attractiveness of the tourist destination, increase the tourist flow of individual tourists (who leave more money than organized groups with short stays), and hence income from tourism in hospitality - hospitality, catering and in retail. As foreign experience shows, the use of tourist product cards is not only beneficial to tourists, but also forms in them an idea of the variety of attractions and attractions in the destination. Obviously, the tourist is not able to visit all the interesting places at once, however, he will get an idea of the unrealized prospects for recreation, which can be returned in the coming seasons. Thus, the card system influences the formation of new motives for re-visiting the community.
 The practical significance of the study lies in the applied nature of the proposed program, which will create a competitive tourism product that can best meet the tourist needs of the community, on this basis to ensure integrated community development while preserving ecological balance and historical and cultural heritage. Optimizing the use of tourist resources will allow further formation of the tourist product, which will increase revenues to the budgets of all levels and contribute to the socio-economic development of the community. Prospects for further research.