Markets of Islam: performative charity and the Muslim middle classes in Turkey

Zencirci, Gizem

doi:10.1080/17530350.2020.1741426

Cited by 8 publications

(2 citation statements)

References 88 publications

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“…"Active piety" is a term used to describe the religious phenomenon of the Muslim middle class in Egypt, where they not only practice their faith but also preach it and want others to believe and do as they do. A similar phenomenon has also been observed in Türkiye, Pakistan, and other Muslim countries (Bayat, 2011;Brown, 2019;Howell, 2012;Zencirci, 2020). The Hijrah celebrities are closely linked to the Salafi movement because several celebrity figures joined the Salafi (Dewi & Fata, 2021) and attracted other celebrities to join them.…”

Section: Introductionsupporting

confidence: 57%

The Middle-Class Muslims’ Responses Toward the Salafi Da’wah: A Study on Hijrah celebrities

Setiana Dewi,

Khoirul Fata,

Fauzi

2024

JSP

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This study unravels how Indonesian celebrities who submitted to Salafi Islam (popularly called hijra celebrities) responded to some notable Salafi teachings. Like in many Muslim countries, such as Türkiye, Pakistan, and Egypt, Salafism is increasingly attracting followers from the middle class who then express their Salafism in public visibility, or called “active piety”. The data for this article was collected through in-depth interviews with Salafi preachers (dais) and celebrities who actively participated in the Islamic meetings held or taught by these preachers. This study uses a cultural studies approach, in which Hall's theory of encoding-decoding is used to analyse the active role of hijrah celebrities in receiving messages conveyed by Salafi preachers. This study reveals that the Salafi preachers used the educational approach in their propagation (da’wah) through religious education forums using clear guideline books. Meanwhile, the celebrities’ responses toward this Salafi propagation varied, i.e., dominant hegemony, negotiation, and opposition, with negotiation being the most frequent. In general, the celebrities accepted the Islamic teachings from their Salafi teachers, except for several issues that they considered less relevant to their lives. This study also found the fact that the hijrah celebrities, as recipients of information, did not passively receive information, but they classified, selected, and utilised the information received from the Salafi preachers and adapted it to their needs.

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Section: Introductionsupporting

confidence: 57%

The Middle-Class Muslims’ Responses Toward the Salafi Da’wah: A Study on Hijrah celebrities

Setiana Dewi,

Khoirul Fata,

Fauzi

2024

JSP

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“…The involvement of NGOs as non-government institutions is a major component in philanthropy, as is the case in China (YAN, HUANG, FOSTER, & TESTER, 2007). The spirit of Islamism has also become a spice when the economic downturn experienced by the middle to lower classes during the Covid-19 pandemic (Zencirci, 2020).…”

Section: Motives Of Massive Philanthropy In the New Era During Pandemicmentioning

confidence: 99%

Massive Philanthropy as Marketing Competition in The New Normal Era During Pandemic

Nizar

Chabibi²

2021

JISoP

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This paper explains the philanthropic phenomenon that occurred in Indonesian people, especially the people of Cirebon City when the transmission of the covid-19 virus reached it’s peak again in November 2020. Basically, the philanthropic movement in the Covid-19 pandemic era emerged based on chaotic humanitarian attention and the uncertain economic stability of the country. This provides a stimulus to philanthropic activists to participate in social-humanitarian concerns and social-economic restoration. This type of research is qualitative with interview methods and online media documentation. This study concludes that the philanthropic movement should be based on humanitarian solidarity and religious normativity. However, several philanthropic activists in Cirebon City have used the opportunity of the COVID-19 pandemic moment as a personal economic recovery by using accurate marketing management wrapped in social philanthropy. This is a new motive that combines the humanitarian philanthropy movement with a marketing work system when COVID-19 as a natural disaster strikes with the aim of helping people as well as marketing their commodity products. The reason is that the demands for economic improvement during a pandemic require philanthropic activists to give and share as well as sell and promote.

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Twenty-First Century

2025

Contesting Pluralism(s)

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Markets of Islam: performative charity and the Muslim middle classes in Turkey

Cited by 8 publications

References 88 publications

The Middle-Class Muslims’ Responses Toward the Salafi Da’wah: A Study on Hijrah celebrities

The Middle-Class Muslims’ Responses Toward the Salafi Da’wah: A Study on Hijrah celebrities

Massive Philanthropy as Marketing Competition in The New Normal Era During Pandemic

Twenty-First Century

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