FLASH sintering is a field-assisted technique that allows the densification of ceramics in a few seconds at temperatures significantly lower than those of conventional cycles. There is still discussion among the scientific community about the mechanism behind this sintering process, that has been typically attributed to Joule heating, defect creation and movement or liquid phase assisted sintering. Computational modelling can be a powerful tool in helping to explain and predict this process. Using potassium sodium niobate (KNN) as a case study, a lead-free piezoelectric, this work explores Finite Element Modelling to evaluate the dependence of Joule heating generation and temperature distribution as a function of the cubic particle orientation.