Measuring Dimension of Brand Equity in Tour and Travel in Bandung, Indonesia

Sidharta, Iwan; Rahman, Robbi Saepul; Heryanto, Imam

doi:10.2991/bcm-17.2018.56

Cited by 3 publications

(3 citation statements)

References 20 publications

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“…Brand image is vital in determining consumer preferences (Foster, Sidhartha & Rahman, 2018), where a good brand image will encourage consumers to choose the product. (Sidharta, Rahman & Heryanto, 2018;Cheah, Waller, Thaichon, Ting & Lim, 2020) Furthermore, the research results confirm that brand image is closely related to price, where brand image can increase prices and purchasing decisions. Therefore, based on the explanation above, brand image and price affect purchasing decisions.…”

Section: Resultssupporting

confidence: 56%

Influence of Brand Image and Price On Purchase Decision

Nugraha,

Nurdiansyah

2022

jebe

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This study aims to determine the influence of brand image and price on the purchasing decisions of fashion consumers at one of the distros in the city of Bandung. The research method used is the Quantitative method with the Verification approach, the samples taken in this study are consumers who have purchased a product with as many as 100 respondents with the accidental sampling technique. Furthermore, primary data uses to obtain supporting data and information, namely data obtained directly from consumers. Based on research using path analysis, the brand image variable has a direct effect of 22.8%, an indirect effect through the price relationship of 13.1%, and the total effect is 35.9%. The price variable has a direct effect of 14.1% and an indirect effect through the brand image relationship of 13.1%; the total effect is 27.1%. The research results on the correlation coefficient of determination illustrate the magnitude of the contribution of all independent variables, namely brand image and price, in determining the purchasing decision variable, which is 0.630 or 63%. In comparison, other factors that influence purchasing decisions that are not examined are 36.9%. The implications of the research results are for fashion businesses to pay more attention to brand image and price to improve purchasing decisions.

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Section: Resultssupporting

confidence: 56%

Influence of Brand Image and Price On Purchase Decision

Nugraha,

Nurdiansyah

2022

jebe

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“…24 According to Sidharta, in general, the code of medical ethics consists of moral principles attached to a profession and systematically compiled but it does not mean without any ethical code every professional shall forward those principles adhered to his soul. 25 Furthermore, the profession is a moral community armed with common ideals and values. The code of professional ethics could be assumed as a monopoly of profession, notwithstanding, it exactly gives a sense of trust in the social.…”

Section: Code Of Medical Ethicsmentioning

confidence: 99%

The Legal Protection of Indonesian Physicians: The Medical Dispute Settlement Based on Principles, Standards, Normsand Rules of Physicianprofession in Doctor-Patient Relationship

2016

International Journal of Humanities, Social Sciences and Educat

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“…Kepercayaan Merek: Menurut Sidharta et al (2018), kepercayaan merek berperan bagi konsumen untuk memutuskan membeli suatu produk atau tidak. Pengaruh bisa mengarahkan konsumen untuk membeli produk yang memuaskan kebutuhannya.…”

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Customer Brand Engagement Pengguna Electronic Payment

Valentino

Erdiansyah

2023

J. Prologia

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The use of electronic payments is increasingly widespread. In this case, digital payment users in Indonesia are already quite high and various e-wallet companies are also competing to become leaders in providing digital payment services.) Electronic payments must be trusted for their safety and must also be able to facilitate human activities in using them. Research This study aims to determine the effect of social media marketing and brand trust on customer brand engagement (a case study of electronic payment users). The theory used is the theory of marketing communications, social media, brand trust, and consumer engagement. This research uses quantitative methods. The data collection technique used is by using a questionnaire. The method used is to distribute questionnaires via the Google form by distributing them online to people who have used electronic payments. The population of this study are electronic payment users and the sample used is 100 samples. The results of this study are that Social Media Marketing and Brand Trust have an influence on customer brand engagement in electronic payment users. Penggunaan electronic payment semakin meluas. Dalam hal ini pengguna pembayaran digital di Indonesia memang sudah tergolong cukup tinggi dan berbagai perusahaan e-wallet juga berlomba untuk menjadi pemimpin dalam penyediaan jasa pembayaran digital.) Electronic payment ini harus bisa dipercaya akan keamanannya dan juga harus bisa memudahkan aktivitas manusia dalam menggunakannya.Penelitian ini bertujuan untuk mengetahui pengaruh pemasaran media sosialdan kepercayaan merek terhadap customer brand engagement (studi kasus pengguna elctronic payment). Teori yang digunakan adalah teori komunikasi pemasaran, sosial media, kepercayaan merek, dan keterlibatan konsumen. Penelitian ini menggunakan metode kuantitatif. Teknik pengumpulan data yang digunakan yaitu dengan menggunakan kuesioner. Cara yang digunakan adalah menyebarkan kuesioner melalui google form dengan menyebarkan secara online kepada orang yang pernah menggunakan electronic payment. Populasi dari penelitian ini adalah pengguna electronic payment dan sampel yang digunakan berjumlah 100 sampel. Hasil dari penelitian ini adalah Pemasaran Media Sosial dan Kepercayaan Merek mempunyai pengaruh terhadap customer brand engagement dalam pengguna electronic payment.

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Measuring Dimension of Brand Equity in Tour and Travel in Bandung, Indonesia

Cited by 3 publications

References 20 publications

Influence of Brand Image and Price On Purchase Decision

Influence of Brand Image and Price On Purchase Decision

The Legal Protection of Indonesian Physicians: The Medical Dispute Settlement Based on Principles, Standards, Normsand Rules of Physicianprofession in Doctor-Patient Relationship

Customer Brand Engagement Pengguna Electronic Payment

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