Measuring Electronic Word of Mouth Review Adoption on Green Purchase Intention Using Source Credibility Theory

Rahim, Roslin Abdul; Sulaiman, Zuraidah; Chin, Thoo Ai; Baharun, Rohaizat; Muharam, Farrah Merlinda

doi:10.1166/asl.2016.8129

Cited by 31 publications

(32 citation statements)

References 17 publications

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“…Purchase intention can be defined as the way a consumer chooses to buy products or services because they feel it fulfils their needs and is in line with their general outlook (Hasan & Mohammad, 2013). In turn, green purchase intention is described as the likelihood that a person specifically chooses a product with eco-friendly features over other traditional products, within their purchase considerations (Rahim et al, 2016). Green purchase intention is a necessary aspect of the actual green buying behavior of a consumer, and denotes that a customer aims to purchase a green product if it is attractive to them.…”

Section: Green Purchase Intentionmentioning

confidence: 99%

“…Yan, & Shah (2018) also showed that EWOM altered Consumer Purchase Intentions in the Fast-Causal Restaurant. Furthermore, Rahim et al (2016) showed that EWOM is critical when it comes to persuading consumer purchasing decisions related to green products. As a result, the current study puts forward the following hypothesis:…”

Section: E-word Of Mouth and Green Purchasing Intentionmentioning

confidence: 99%

“…Alsmadi (2007) also considered that media comments are powerful communication tools, which have greater capacities to instigate change than traditional practices. Rahim et al (2016) feel that E-WOM has the ability to affect the psychology or potential consumers at the pre-purchase stage for green products. Also, Majiti (2017) stated that content marketing could positively impact consumer E-WOM.…”

Section: Introductionmentioning

confidence: 99%

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The mediating role of e-word of mouth on the relationship between content marketing and green purchase intention

Al-Gasawneh¹,

Al-Adamat²

2020

10.5267/j.msl

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The current paper was a quantitative study examining the mediating role of E-WOM when it comes to content marketing and its connection with green purchasing intentions in Jordan. The underpinning theory in this study was the social communication (SC) theory. A survey questionnaire was used to collect relevant data, after being distributed to the general managers. Overall, 202 questionnaires were used in this paper's data analysis, and the outcomes were investigated through partial least squares structural equation modeling. The results of the analysis denoted that the E-WOM controlled the relationship of content marketing with green purchasing intentions. As a result, this paper offers practical findings that companies in Jordan could boost customer intention to purchase green products, by achieving word of mouth and presenting suitable marketing content.

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Section: Green Purchase Intentionmentioning

confidence: 99%

Section: E-word Of Mouth and Green Purchasing Intentionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

The mediating role of e-word of mouth on the relationship between content marketing and green purchase intention

Al-Gasawneh¹,

Al-Adamat²

2020

10.5267/j.msl

View full text Add to dashboard Cite

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“…To develop the independent variable of MI and its related dimensions, the work of Yen and Yang (2018) and Bozaci (2014) was used. To develop the dependent variable of GPI, the work of Rahim et al (2016) was used. The four key dimensions of MI were created with eight items for integrity (INT), five for responsibility (RES), five for forgiveness (FOR) and five for compassion (CMO).…”

Section: Methodsmentioning

confidence: 99%

“…Hasan and Mohammad (2013) define purchase intentions as the manner in which a consumer selects a product for purchase based on the belief that it will address their needs and will suit their general lifestyle. A green purchase intention can thus be defined as the probability that someone will select an environmentally-friendly product rather than a similar traditional one (Rahim et al, 2016). Green purchase intention is a fundamental part of a customer's entire green purchasing behavior.…”

Section: Green Purchase Intention (Gpi)mentioning

confidence: 99%

The impact of moral intelligence on green purchase intention

Al-Adamat¹,

Al-Gasawneh²,

Al-Adamat³

2020

10.5267/j.msl

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In this article, the impacts that moral intelligence has on green purchasing intentions in Jordan was investigated based on three moral theories (Utilitarianism, Deontology, Virtue Ethics), as well as the theory of Planned Behavior. Furthermore, four key areas of moral intelligence (compassion, forgiveness, responsibility and integrity) were discussed. A questionnaire was used to obtain the necessary primary data from 191 customers in Jordan. To analyze the results, partial least squares structural equation modeling was carried out. It was concluded that the four key aspects of moral intelligence (compassion, forgiveness, responsibility and integrity) positively impact green purchasing intentions. This research has practical significance in the fields of green marketing and moral intelligence, especially with regard to the dimensions of compassion, forgiveness, responsibility and integrity. These dimensions can thus serve as a guide for improving customers' green purchase intentions in future. Moreover, the research is important for investigations into individual and company-based environmental sustainability.

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Perceptions of ethical cosmetics: Health behaviors during the COVID‐19 pandemic

Delannoy

Baudier²,

Vassoigne³

2023

J of Consumer Behaviour

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Ethical consumption is considered one of the key issues of the early twenty‐first century, and the demand for natural and chemical‐free products has continued to grow. This study aims to explore consumers' perceptions of ethical cosmetics during the COVID‐19 pandemic; measuring the self‐dimensions that influence their opinions on the potential benefits of healthy cosmetics and measuring these impacts on purchase intention and purchase recommendation. A survey of 483 qualified respondents was conducted through a market research company. The research model, which mobilized constructs drawn from the literature, was analyzed using a partial least square approach via SmartPLS3.3.9 software. Our results demonstrate the direct impact of brand social responsibility (BSR), personal‐positive (PP), and social‐positive (SP) on word‐of‐mouth (WOM). The influence of self‐association on PP is validated but rejected for SP. We show that extended‐self has a direct effect on PP but not on SP, while self‐design has an impact on both variables. Finally, the variables SP, PP, and BSR have a direct impact on the intention to buy healthy cosmetics but not on the WOM construct. As such, this study contributes to the literature on the perception of ethical/healthy cosmetics and consumer behavior and perceptions.

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Measuring Electronic Word of Mouth Review Adoption on Green Purchase Intention Using Source Credibility Theory

Cited by 31 publications

References 17 publications

The mediating role of e-word of mouth on the relationship between content marketing and green purchase intention

The mediating role of e-word of mouth on the relationship between content marketing and green purchase intention

The impact of moral intelligence on green purchase intention

Perceptions of ethical cosmetics: Health behaviors during the COVID‐19 pandemic

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