2013
DOI: 10.5539/ibr.v7n1p14
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Measuring the Impacts of Online Word-of-Mouth on Tourists’ Attitude and Intentions to Visit Jordan: An Empirical Study

Abstract: Reduced consumer trust, both of organizations and advertising, has led to electronic word of mouth (e-WOM) becoming an increasingly popular way of obtaining competitive advantage. e-WOM is especially relevant with regard to tourism, specifically tourists' attitudes toward such destinations. This study explores the empirical and theoretical evidence regarding the causal e-WOM relationships between tourists' attitudes regarding specific destinations and actual intention to travel. In the context of visits to Jor… Show more

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Cited by 72 publications
(72 citation statements)
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“…The importance of UGC in the form of online reviews has increased over the last few years with the development of Web 2.0 platforms which encourage users to take a more active role in sharing their opinions and experiences with their peers [35]. Although a few studies have called the credibility of hospitality-related online reviews into question, these reviews have been proven to be more reliable and more trustworthy than any similar material posted by providers of hospitality products and services [3]. Reviews of hotels and other tourism accommodation rentals are increasingly used by travelers to select their accommodation, thus, facilitating independent travel planning.…”
Section: Analysis Of Online Reviewsmentioning
confidence: 99%
“…The importance of UGC in the form of online reviews has increased over the last few years with the development of Web 2.0 platforms which encourage users to take a more active role in sharing their opinions and experiences with their peers [35]. Although a few studies have called the credibility of hospitality-related online reviews into question, these reviews have been proven to be more reliable and more trustworthy than any similar material posted by providers of hospitality products and services [3]. Reviews of hotels and other tourism accommodation rentals are increasingly used by travelers to select their accommodation, thus, facilitating independent travel planning.…”
Section: Analysis Of Online Reviewsmentioning
confidence: 99%
“…4. However, most of previous online review studies focused on attitude, purchase intention, purchase and eWOM adoption by customers (e.g., Yoo and Gretzel, 2011;Cheung and Lee, 2012;Fakharyan et al, 2012;Albarq, 2014;Zarrad, and Debabi 2015), there is a lack of studies examined interrelationships between motivational factors and actual writing online reviews. The best way of testing guests" motives is by directly confronting the creators, just after they created online review.…”
Section: Problem Statement: Research Rational and Gapsmentioning
confidence: 99%
“…Using the theoretical, empirical researches and analysis using SEM, will ascertain Customer Satisfaction for tourists. With this knowledge, Jordan could have the opportunity to enhance this investment like other nations which started and succeeded in the hospitality industry (Albarq, 2013).…”
Section: Introductionmentioning
confidence: 99%