Measuring usability and purchase intention for online travel booking: A case study

Abstract

User experience is vital in usability evaluation to understand all aspects of user interactions with a product or system. The usability includes user satisfaction, efficiency, and effectiveness to achieve certain goals. On the other hand, to support the sustainability of the business, it is necessary to know the factors that significantly affect purchase intention through online travel booking application. The main aim of this paper is to investigate the usability of online travel booking system and consumer-level factors of purchase intention in online travel booking application. The research attempt to find whether product diagnosticity influences perceived quality and product trust and generally impacts purchase intention. In this study, we select an existing online travel booking application named Traveloka. The system usability scales (SUS) were used to evaluate the usability for web applications. A total of 1,225 respondents participate in online questionnaire using Google form. Most of the respondents recruited are based in Jakarta, Indonesia. The overall SUS score is only 56.13 from 100. The results show that intention for purchase is influenced by product trust and perceived quality. Moreover, the product diagnosticity (PD) supported perceived quality (PQ) and product trust (PT), and variable of product trust (PT) also supported perceived quality (PQ).

Supplier risk assessment strategy

“…Other considerations apply in individual industries, such as the procurement of automotive products, oil, gas [19], or food products.…”

Evaluasi Usabilitas Sistem Menggunakan Metode System Usability Scale (Sus) Pada Aplikasi Akhlaqu Dengan Penerapan Teknik Indexing Mong

“…Dengan memperhatikan usability, kita dapat meningkatkan kepuasan pengguna terhadap sistem yang ada (Ilham, 2021). Oleh karena itu, user evaluation dibutuhkan untuk meningkatkan user experience dan usability produk yang dimiliki (Ani, 2019).…”

Evaluasi Kualitas Sistem Informasi Akademik Dengan Webqual dan IPA

“…Dengan memperhatikan usability, maka kita dapat mempelajari lebih lanjut tentang user experience untuk meningkatkan kepuasan pengguna dengan sistem yang ada [15]. Sehingga User evaluation dibutuhkan untuk meningkatkan user experience, dan juga meningkatkan usability terhadap produk yang dimiliki [4]. Kepuasan pengguna dalam menggunakan website dapat dipengaruhi oleh kualitas sebuah website [16].…”

“…Biasanya user akan meninggalkan sistem dengan tingkat usabilitas yang rendah, sehingga penting bagi stakeholder untuk mengetahui tingkat usabilitas sistem tersebut [3]. Kepuasan pengguna dalam menggunakan sistem informasi merupakan hal yang penting, sehingga untuk mencari tahu mengenai kepuasan pengguna diperlukan evaluasi terhadap sistem informasi [4]. Salah satu teknik pengukuran kualitas sistem informasi akademik adalah website quality (webqual).…”