We define the pharmacological and pharmacokinetic profiles of a novel ␣ 2C -adrenoceptor agonist, compound A [N- [3,4-dihydro-4-(1H-imidazol-4-ylmethyl -ethyl-NЈ-methylurea]. This compound has high affinity (K i ) for the human ␣ 2C -adrenoceptor (K i ϭ 12 nM), and 190-to 260-fold selectivity over the ␣ 2A -and ␣ 2B -adrenoceptor subtypes. In cell-based functional assays, compound A produced good agonist (EC 50 ϭ 166 nM) and efficacy (E max ϭ 64%) responses at the ␣ 2C -adrenoceptor, much lower potency and efficacy at the ␣ 2A -adrenoceptor (EC 50 ϭ 1525 nM; E max ϭ 8%) and ␣ 2B -adrenoceptor (EC 50 ϭ 5814 nM; E max ϭ 21%) subtypes, and low or no affinity and functional activity at the ␣ 1A -, ␣ 1B -, and ␣ 1D -adrenoceptor subtypes. In the human saphenous vein postjunctional ␣ 2C -adrenoceptor bioassay, compound A functions as a potent agonist (pD 2 ϭ 6.3). In a real-time contraction bioassay of pig nasal mucosa, compound A preferentially constricted the veins (EC 50 ϭ 108 nM), and the magnitude of arteriolar contraction reached only 50% of the maximum venular responses. Compound A exhibited no effect on locomotor activity, sedation, and body temperature in mice (up to 100 mg/kg) and did not cause hypertension and mydriasis (30 mg/ kg) in conscious rats. Compound A is orally bioavailable (24%) with good plasma exposure. This compound is a substrate for the efflux P-glycoprotein transporter, resulting in very low central nervous system (CNS) penetration. In summary, compound A is a highly selective, orally active, and non-CNS-penetrating ␣ 2C -adrenoceptor agonist with desirable in vitro and in vivo pharmacological properties suitable for the treatment of nasal congestion.