Meet the Virtual Jeju Dol Harubang—The Mixed VR/AR Application for Cultural Immersion in Korea’s Main Heritage

Abstract

Jeju Island comes second to only Seoul as Korea’s most visited destination, yet most visitors do not have the chance to go beyond brief visits and immerse themselves in the island’s history and cultural heritage. This project introduces the cultural heritage of Jeju Island to visitors through virtual reality/augmented reality (VR/AR) model visualization technology, namely JejuView, which provides an intuitive way to experience cultural heritage sites on the island. The proposed VR/AR application is designed to introduce a series of heritage spots on Jeju Island through (i) a printed Jeju map with embedded QR code markers that enable viewers to experience the locations without being present at the site, (ii) a mobile device with WebGL supported browser which allows 3D content to be rendered, and (iii) an AR library (A-Frame.io) that enables enthusiasts to recreate similar work. To test the effectiveness of the proposed VR/AR application, the authors conducted an experiment with 251 participants to test the research model based on the technology acceptance model (TAM) and employed generalized structured component analysis (GSCA) for the analysis. Results show that when using sensory new media such as VR/AR, consumers are more focused on the hedonic value than on the utilitarian value of the information. In conclusion, the proposed VR/AR application is complementary to existing studies and provides significant support to researchers, engineers, and designers developing VR/AR technologies for use in cultural education and tourism marketing.

BlocklyXR: An Interactive Extended Reality Toolkit for Digital Storytelling

“…These rich features can be used in conjunction with head-mounted display devices, allowing users to experience the real world in a virtual reality environment. Developers can also utilize these services to build their own AR applications by customizing some 3D components, e.g., enhancing the texture of the building to create TableTop AR [71], or adding new 3D models to the map for 3D storytelling or simulation [26]. However, existing applications often depend on either a well-supported API library/package attributed to only some IDEs (Android Studio, XCode, Unity) or their own method to render the 3D environment, which makes it difficult to integrate them into a single system.…”

“…These enable users to experience AR/VR regardless of the operating systems they are using. Web-based VR/AR have rapidly emerged over the years and their capabilities and applicability have been demonstrated in many studies [18,[23][24][25][26]. The studies have focused on providing a web environment for VR/AR programming, as well as enhancing the usability with high fidelity and speeding up the rendering performance.…”

How can Digital Technologies Inform or Disrupt Traditional Engagements with Heritage Sites?

“…For example, some heritage sites are too remote, dangerous, or fragile to be developed as tourist destinations [13] . In addition, the impact of sudden natural disasters and epidemics prevents tourists from visiting many sites [14] . People with disabilities or mobility impairments also may have limited opportunities to visit distant heritage sites [15] .…”

Tantangan dan Peluang Pemanfaatan <em>Augmented Reality</em> di Perangkat <em>Mobile</em> dalam Komunikasi Pemasaran

“…Dalam kajiannya, Jung et al (2020) menyampaikan bahwa dalam mempromosikan Pulau Jeju di Korea Selatan melalui teknologi AR, mereka menemukan masalah teknis karena beberapa model 3 dimensi membutuhkan keahlian tertentu. Namun, mereka tidak menemukan orang/talent yang memiliki keahlian tersebut.…”

“…Hal ini disebabkan adanya kemungkinan ketidaksesuaian antara produk yang disampaikan melalui AR dengan aslinya sehingga menurunkan minat pelanggan untuk membelinya. Sebagai contoh, Jung et al (2020) menyampaikan bahwa mereka mengalami kesulitan dalam mencari pihak yang mampu menciptakan konten AR dalam bentuk 3 dimensi. Di sisi lain, masyarakat belum sepenuhnya menerima atau terbiasa dengan konten tersebut karena bentuk konten yang tidak realistis.…”