Memorable Tourism Experience: Formative Conceptualization and Tests Of Sociodemographic Moderators

Abstract

In recent years, tourism researchers around the globe have given increasing attention to the notion of the memorable tourism experience (MTE). Various factors and dimensions underpinning the MTE and the scale to measure the MTE have been developed. However, existing research has implicitly assumed that the factors that affect the MTE are reflective in nature. This paper explores an alternative view that the factors used to measure the MTE are formative instead. Findings from data collected from a sample of 260 respondents confirm our assumption about the formative structure of the MTE. This study also explores the moderating roles of various sociodemographic variables on the relationship between the MTE and revisit intention. The results indicate that gender and country of residence are significant moderating variables. The results of this study advance our knowledge of the MTE, highlighting theoretical and practical implications.

The Impact of Religious Tourists’ Satisfaction With Hajj Services on Their Experience at the Sacred Places in Saudi Arabia

“…The moderating effect of demographic characteristics Personal characteristics may play a role in perceiving the service quality and its relationship with customer satisfaction and experience. This is consistent in the aviation and tourism industries, where gender, income levels, and country of residence were significant moderators of the relationship between the perceived service quality and memorable tourism experience and customer satisfaction (Pitchayadejanant and Nakpathom, 2016;Shabnam et al, 2022). In the religious tourism sector, to the best of our knowledge, the role of moderating factors in explaining the aforementioned relationships has been scarcely investigated.…”

VR in Tourism: A New Call for Virtual Tourism Experience amid and after the COVID-19 Pandemic

“…Finally, it will help prevent self-report biases by observing the real behavior of tourists and collecting sensor and mobile-based psychophysiological responses. Virtual reality scenarios make it possible for investigators to design and test outcomes of different destination situations by placing peak experiences at different time points [79,80], segmenting visitors by sociodemographic and personality characteristics [81], and introducing the effects of different affective stimuli before, during, and after the visit [82]. The further development of virtual destinations might make it possible to test different pricing models, including pay-what-you-want strategies, which currently remain underexplored in tourism research [83].…”