Menakar Kekuatan Dan Keunggulan Industri Televisi Lokal Di Era Otonomi

Priyowidodo, Gatut

doi:10.9744/scriptura.2.1.56-62

Cited by 4 publications

(5 citation statements)

References 1 publication

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“…A number of studies have revealed how local television stations package their broadcasts as an attraction to grab viewers' attention. Priyowidodo (2009) reveals some examples from local television stations such as Bali TV, Yogya TV, and Borobudur TV very clearly directed the broadcast to audience segments which are bounded by local culture. Similarly, Favorite TV (Padang) for example also worked on Minang typical broadcast customs so that interested viewers and small-scale advertising can enter.…”

Section: Introductionmentioning

confidence: 99%

Media Ecology: The Competition of Local Private Television on Seizing Audiences for Broadcasting Sustainability in South Kalimantan, Indonesia

Rusli

Chandrabuwono

Akbari

2021

JSDS

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Media ecology examined the interrelationships between the media and their supporting environment. This research article aimed to determine the category of life-support sources (niche breadth) and to measure the level of competition (niche overlap) of local private television in South Kalimantan in seizing for viewers. This research used a quantitative approach. Target audience data, as the main data, was obtained by data collection techniques in the form of a log book survey results or management estimates from each television. The collected data was processed using the niche breadth formula to determine the category of each television media, and the niche overlap formula to determine the level of television competition in seizing for its viewers. The findings showed that Duta TV was in the generalist category and Prima TV was in the specialist category. The niche overlap scores differed between a number of target audience types, where the level of competition in seizing for viewers between the two televisions was quite high in the gender category compared to the other four types of target audiences, namely age group, socioeconomic status, recent education, and occupation.

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Section: Introductionmentioning

confidence: 99%

Media Ecology: The Competition of Local Private Television on Seizing Audiences for Broadcasting Sustainability in South Kalimantan, Indonesia

Rusli

Chandrabuwono

Akbari

2021

JSDS

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“…Several previous studies of similar themes have been carried out related to local television from various perspectives. Among other things, Priyowidodo conducted research on measuring the strength and the excellence of the local television industry in the era of autonomy (Priyowidodo, 2008). Priyowidodo stated that the era of regional autonomy which blew in the early days of the reformation gave fresh air to television.…”

Section: Introductionmentioning

confidence: 99%

“…The few conglomerates who have at the same time several national television stations are suspected to be the cause of the oligopoly of information in the community (Priyowidodo, 2008). The communities are nationally fed by less-quality programs such as soap operas and the advertisements that campaign for consumerism.…”

Section: Introductionmentioning

confidence: 99%

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The Segmentation of Local Television Audiences in Central Java in the Digital Era

Warto

2019

JTM

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This theme of this article is the audiences segmentation by local television in Central Java. This study is motivated by the large amount of number of local television stations that have sprung up, as the digital era progresses. This study uses qualitative descriptive approach with the sample of five television stations, namely Banyumas TV, Semarang TV, TVKU Semarang, Simpang5 TV Pati, and also Ratih TV Kebumen. The target of the audiences segmentation demographically is the people aged 30 years and above, except TVKU Semarang, namely teenagers and students aged 15-25 years. The development in the digital era is now an opportunity to maintain the existence of local television by doing convergence of digital media. The concept of 'Think Global Act Local' is the opposite in the local television industry to become 'Think Local Act Global', for the broadcasting world if they still want to exist in the digital media.

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“…Favorit TV (Padang) features a special broadcast of Minang customs. TV Manado and TOP (TV Orang Papua), program the characteristics of local humor, based on the region, in order to attract the viewers' attention [4].…”

Section: Introductionmentioning

confidence: 99%

Content Analysis of Religion Program Patterns in Indonesia Local Television

Warto¹

2019

Proceedings of the 1st Annual Internatioal Conference on Social Sciences and Humanities (AICOSH 2019)

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This study aims to investigate the construction made by local television media in compiling the schedule and the format of religious programs broadcasted by them. By applying qualitative descriptive approach where the data were collected by interviewing and documenting, this study is conducted at 5 television station in Central Jawa. The investigation was conducted by involving content analysis, using the following parameters (1) economic and political forces (political economy approach), (2) media managers, as active parties in the production process (organizational approach) and (3) The combination of various internal and external factors of the media (cultural approach). The results indicated that the internal and external factors were the most dominant factors than the other two, namely economicpolitical and the media owner factors. The construction of Muslim holiday on Friday and the worship hours in it, enhanced the choice of placing a lot of Islamic religious programs on that day, especially during the worship hours. The sacredness of the worship day and hour is the main factor in determining the schedule of religious programs.

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Menakar Kekuatan Dan Keunggulan Industri Televisi Lokal Di Era Otonomi

Cited by 4 publications

References 1 publication

Media Ecology: The Competition of Local Private Television on Seizing Audiences for Broadcasting Sustainability in South Kalimantan, Indonesia

Media Ecology: The Competition of Local Private Television on Seizing Audiences for Broadcasting Sustainability in South Kalimantan, Indonesia

The Segmentation of Local Television Audiences in Central Java in the Digital Era

Content Analysis of Religion Program Patterns in Indonesia Local Television

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