One measure of value of a scientific principle is its frequency and scope of usage. Concepts are frequently developed for specific applications. It will be argued for the cases discussed herein, and perhaps more generally, that the original applications of a particular theory can serve unwittingly as an unfortunate limitation: the full development of the theory may be impeded if the theory is "locked into" its original application by a unidirectional mindset of potential users.The simplest kinetic system which exemplifies the effect of conformation on chemical reactivity is shown in eqn. (1). Here, two different conformations A2 and A3 of the same molecule react with rate constants k2i and k34, respectively, to give two different products, Ai and A4. One can easily envision extensions of eqn. (1) to more complex situations involving conformations, some (or all) of which react to form one or more products. A significant variable is the magnitude of the rate constants for conformational interconversion kc (k23 and k32 in eqn. (1) relative to the rate constants for reactivity kr (k2\ and k34). Because the rates of conformational interconversion are generally, though not invariably, larger than their rates of chemical reactivity, (I), we shall limit ourselves in this and the next four sections below to the Curtin-Hammett/Winstein-Holness conditions, namely kc » kr (hi3, k32 » k2i, k34 in eqn. (1).