Menulis, Komunikasi dan Humaniora

Abstract

This article is a potrait of constructing frame of mind in writing, communication and human being. Communication is a process of transforming idea to the other in which the idea can be formed through encoding process to be reformed and reconstructed in decoding process by receiver. The new order framework is the new paradigm of mind. Further more, writing is an action to pour idea to be sedimented and embeded in the form of documented written. Related to writing, communication means transfering message from sender to the other either verbal and or non-verbal process. On the other hand, humaniora is a realm of meaning within human spirit to be humanized and civilized by oneself through education. Educating human being is also a teaching and learning process toward oneself-personalization. The personalization is so called humanization process.

Strategi komunikasi city branding pemerintah kota Pekalongan dalam mempromosikan world’s city of Batik

“…Komunikasi pemasaran adalah aktibitas pemasaran yang berusaha menyebarkan informasi, mempengaruhi atau membujuk, dan mengingatkan pasar sasaran atas perusahaan dan produknya agar bersedia menerima, membeli, dan loyal pada produk yang ditawarkan perusahaan yang bersangkutan (Tulasi, 2012).…”

The Influence of Promotion and Distribution Accuracy on Consumer Purchase Interest in PT. Enzym Bioteknologi Internusa

“…The decision expected by the producer, whether the message conveyed through its promotion has been able to reach the planned market or not. If it has been reached, it means reflecting the success of its promotion and of course it can increase consumer demand (Angipora, 2002;Kotler & Keller, 2009;Lovelock, Wirtz, 2013;Swastha, Basu, 2014;Tulasi, 2012).…”

The Effect of Service Quality on Customer Satisfaction in Makassar Jeans House Palu City

“…To that end, efforts to retain customers must be carried out properly. The purpose of marketing activities is to influence buyers to be willing to buy company goods and services when they need them (Azizah & Adawia, 2018;Sunyoto, 2012;Tulasi, 2012). It is very important to understand the "why" and "how" of consumer behavior, especially in the desire to repurchase, so that companies can improve service quality better and will provide customer satisfaction by studying buyer behavior (Artiningtyas, Minarsih, & Hasiolan , 2014;Aryani & Rosinta, 2010;Brata, 2003;Saputra, 2013).…”