The primary objective of marketing communications is to enhance brand equity as the means of moving customers to take favorable actions towards the brand-that is, trying it

This article would like to share the use of Bloom's taxonomy as a cognitive framework for teaching-learning process to undertake the way student-centered learning. Related to the curriculum based competence in excellent education, the abstract cognitive in applying Bloom’s taxonomy is so called scaffolding. We know the taxonomy Bloom is a six-level classification system that uses observed student behavior to infer and absorb the level of cognitive achievement domain. This article surveys thinking within general education and management education, which uses and draws on Bloom's taxonomy, and then describes suggested uses of the taxonomy. The empirical evaluation of its effect on student achievement follows, as do thoughts about ways colleagues might use this tool to empower and motivate students as self-responsible learners in the classroom. The objective is to promote higher order thinking in college students, we understood an effort to learn how to assess critical-thinking skills in an introductory course. It means, we develop a process by which questions are prepared with both content and critical-thinking skills in mind.

This article is a potrait of constructing frame of mind in writing, communication and human being. Communication is a process of transforming idea to the other in which the idea can be formed through encoding process to be reformed and reconstructed in decoding process by receiver. The new order framework is the new paradigm of mind. Further more, writing is an action to pour idea to be sedimented and embeded in the form of documented written. Related to writing, communication means transfering message from sender to the other either verbal and or non-verbal process. On the other hand, humaniora is a realm of meaning within human spirit to be humanized and civilized by oneself through education. Educating human being is also a teaching and learning process toward oneself-personalization. The personalization is so called humanization process.

The attack of mass media in digital era now is an inevitability of the advanced information communication technology. The development of media relation in the current time also shows a higher scientific human existence. And, the side effect of those advances is the ultimate culture turbulence across developing countries. The sophisticated information communication technology at the present time has been victimizing young generation particularly in under developed countries. The power of media is a matter of fact which showing the domination influence of advance nations. In the other hand, the local culture of the victimized countries though still exists, but ultimately is the overwhelmed market of the media goal itself. The hegemony of media influence is the objective of advanced countries to dominate all aspect of weak countries including Indonesia. The global dominanace of advance country like American media is often resented overseas.

Research aims to know denotative and connotative meaning of the attributes used by female members of House of Representatives as an integrated signifier and signified in their appeance. In terms of the research context “performance” was “sign” itself, by seeking the new structure existing in the attribute of their appearance. Attribute denotative meaning is the overall objects seemed. Connotative meaning is the meaning existing fits to the context of local culture, within it loads particular human being expression individually. The method used in the study is inductive-posteriori-explorative-qualitative, with a case study using semiotic analysis of communication led to internalization of the researcher towards the phenomenon of attributes used by the female members of the House of Representatives. The choice and use of attributes in each appearance can be used to give impressions used an anchor by the researcher to provide further interpretation of the attributes worn. This study took the paradigm theory of Ferdinand de Saussure and Charles Sanders Peirce to see through its problems in the field. The result is Saussure’s view is able to reconstruct all objects visible to the researcher. Similarly, Peirce's view has three major characteristics that are capable of being a mirror to see the reality in the field. The results showed an attempt to reconstruct the understanding of semiotics and attributes as a form of nonverbal communication message. The study concludes the denotative meaning of attributes can provide communication and connotative message over the attributes used by female members of the Parliament.