A series of luminescent ion exchanged zeolite are synthesized by introducing various ions into NaY zeolite. Monometal ion (Eu(3+), Tb(3+), Ce(3+), Y(3+), Zn(2+), Cd(2+), Cu(2+)) exchanged zeolite, rare-earth ion (Eu(3+), Tb(3+), Ce(3+)) exchanged zeolite modified with Y(3+) and rare-earth ion (Eu(3+), Tb(3+), Ce(3+)) exchanged zeolite modified with Zn(2+) are discussed here. The resulting materials are characterized by Fourier transform infrared spectrum radiometer (FTIR), XRD, scanning electronic microscope (SEM), PLE, PL and luminescence lifetime measurements. The photoluminescence spectrum of NaY indicates that emission band of host matrix exhibits a blueshift of about 70 nm after monometal ion exchange process. The results show that transition metal ion exchanged zeolites possess a similar emission band due to dominant host luminescence. A variety of luminescence phenomenon of rare-earth ion broadens the application of zeolite as a luminescent host. The Eu(3+) ion exchanged zeolite shows white light luminescence with a great application value and Ce(3+) exchanged zeolite steadily exhibits its characteristic luminescence in ultraviolet region no matter in monometal ion exchanged zeolite or bimetal ions exchanged zeolite.