This paper combines experimental and modelling studies to provide a detailed examination of the influence of porosity volume fraction and morphology on the polarisation-electric field response of ferroelectric materials.The broadening of the electric field distribution and a decrease in the electric field experienced by the ferroelectric ceramic medium due to the presence of low-permittivity pores is examined and its implications on the shape of the hysteresis loop, remnant polarisation and coercive field is discussed. The variation of coercive field with porosity level is seen to be complex and is attributed to two competing mechanisms where at high porosity levels the influence of the broadening of the electric field distribution dominates, while at low porosity levels an increase in the compliance of the matrix is more important. This new approach to understanding these materials enables the seemingly conflicting observations in the existing literature to be clarified and provides an effective approach to interpret the influence of pore fraction and morphology on the polarisation behaviour of ferroelectrics. A new general rule to describe the relationship between the polarisation and porosity is also proposed. Such information provides new insights in the interpretation of the physical properties of porous ferroelectric materials to inform future effort in the design of ferroelectric materials for piezoelectric sensor, actuator, energy harvesting, and transducer applications.