2019
DOI: 10.28945/4386
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Millennial Experience with Online Food Home Delivery: A Lesson from Indonesia

Abstract: Aim/Purpose: To examine millennial satisfaction towards online food delivery services, including e-service quality, food quality, and perceived value as the determinants and behavioral intention as the consequence. Background: Among the generational cohorts, millennials are a demanding target group for many retailers, including restaurants. Despite many studies examining millennial behavior in the restaurant context, almost no research on millennial attitudes and behavior in the context of online food home de… Show more

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Cited by 40 publications
(34 citation statements)
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“…We considered it appropriate to choose a statistical population from which to extract the sample, consisting of students and college graduates based on considerations found in the literature that specifically addresses the topic of our research-the consumption of online food distribution services. Thus, it is highlighted that, in different research contexts, the population used for sampling in the case of online food delivery services is dominated mainly by young consumers, with large numbers of students that associate a high frequency of online food delivery consumption with medical issues like overweight and obesity [99][100][101][102]. Other studies show that from a demographic point of view, young couples are more inclined towards the adoption of online food delivery services in their quest to fulfill the need for convenience due to their dynamic program [103][104][105].…”
Section: Sampling and Data Collectionmentioning
confidence: 99%
“…We considered it appropriate to choose a statistical population from which to extract the sample, consisting of students and college graduates based on considerations found in the literature that specifically addresses the topic of our research-the consumption of online food distribution services. Thus, it is highlighted that, in different research contexts, the population used for sampling in the case of online food delivery services is dominated mainly by young consumers, with large numbers of students that associate a high frequency of online food delivery consumption with medical issues like overweight and obesity [99][100][101][102]. Other studies show that from a demographic point of view, young couples are more inclined towards the adoption of online food delivery services in their quest to fulfill the need for convenience due to their dynamic program [103][104][105].…”
Section: Sampling and Data Collectionmentioning
confidence: 99%
“…Moreover, 90.51% of the sample was in the 15-24 age segment. Hence, this sample may not be able to capture the whole OFDS targeted population and mainly dominated by young consumers [28,51]. Future studies need to expand their sample demographic in order to get the whole OFDS targeted population.…”
Section: Limitations and Future Researchmentioning
confidence: 99%
“…This shows that WhatsApp as an application does not provide difficulties for traders in using it. Another thing that might be the reason is because most traders (64.5%) are millennials generation whith aged between 19 to 38 years old who are very familiar with new technology such as WhatsApp [71], [72].…”
Section: Factors That Influence the Use Of Whatsapp Applicationmentioning
confidence: 99%