“…Firstly, they treat decision-making as a purely academic exercise, a logic game, which is performed almost in a 'social vacuum'. This fails to take account of the manner in which individuals make operational decisions as parts of complex practical tasks and, critically, within complex cultural, social and institutional contexts (see Key & Schwartz, 2007;Sharps, Hess, & Ranes, 2007;Sharps & Martin, 2002;Thompson, 2003). Secondly, a range of subsequent studies have demonstrated that decision makers in everyday circumstances are often motivated to make a 2 These domains include economics, mathematics, psychology, and many others.…”