Mobile media and ecologies of location

Wilken, Rowan

doi:10.1080/22041451.2015.1042423

Cited by 13 publications

(16 citation statements)

References 17 publications

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“…Based on this theory, we would predict that some organizations will share the same or similar content on Facebook and Twitter. By contrast, the theory of technological affordance argues organizations make communication choices (platform or mode) based both on their perception of what it is possible for them to do with that technology and their particular goals (Gaver, ; Wilken, ). For example, some studies identify specific functions (or affordances) that shape organizational decision‐making (Treem & Leonardi, ).…”

Section: Engaging Stakeholders Through Social Mediamentioning

confidence: 99%

Terms of engagement: Facebook and Twitter use among nonprofit human service organizations

Campbell

Lambright

2020

Nonprofit Mgmnt & Ldrshp

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This study uses hierarchy of engagement to analyze how nonprofit human service organizations use Facebook and Twitter to engage stakeholders. Their framework has not been applied to this nonprofit subgroup, and most previous scholarship on this topic focuses on just one platform. We also contribute by drawing on organizational theory to better understand variation in the modes of engagement organizations emphasize. Based on our analysis, we add new subcategories to the hierarchy of engagement. In addition, we find that compared to other nonprofit subgroups examined in previous research, the organizations in our sample placed a greater emphasis on using social media messages to ask stakeholders to take action. We report only modest variations in how organizations were using Facebook and Twitter. Finally, according to our results, resource dependence and stewardship theories help explain the modes of engagement organizations prioritize. K E Y W O R D SSocial media, Stakeholder engagement, Nonprofit < management,

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Section: Engaging Stakeholders Through Social Mediamentioning

confidence: 99%

Terms of engagement: Facebook and Twitter use among nonprofit human service organizations

Campbell

Lambright

2020

Nonprofit Mgmnt & Ldrshp

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“…All along, we take notice of the power differentials and the obstacles for progressive collective action present in existing communication ecologies. It is thus worth reiterating the obvious here, namely that commercial technologies have to first of all be economically viable to be widely available whilst they remain subject to transformations dictated by their market performance (Wilken, 2015). Moreover, their accelerated convergence and the hybrid media practices induced by this tendency expedite unaccountable practices such as blanket surveillance (Webster, 2011;Andrejevic, 2014).…”

Section: Resultsmentioning

confidence: 99%

“…Notwithstanding, we would add our voice to those of authors who see in the ecological trope (Treré, 2012;Madianou, 2014;Wilken, 2015) 'all too often, I think, we are swayed by the virality that social media afford. The speed, the spreadability with which events unfold over social media platforms…and then when change does not follow at the same speed or is not of a political or legislative or systemic nature we are disappointed.…”

Section: Communication Ecologymentioning

confidence: 99%

“…Notwithstanding, we would add our voice to those of authors who see in the ecological trope (Treré, 2012;Madianou, 2014;Wilken, 2015) a means to ground the empirical verification of the degree and measure the chances (socio-economic, cultural and political) to which the participatory ideal may be attained in the messy interconnections among media, users and their manifold local settings. In their article, Emiliano Treré and Alice Mattoni undertake a more comprehensive genealogy of the conceptual device in media studies and chart an original path towards its educated application in social movement research.…”

Section: Communication Ecologymentioning

confidence: 99%

“…We would further note that individuals need to be especially resourceful (see to fully harness the connectivity of commercial social media (Bennett et al, 2014) and overcome such constrictions on participation as surveillance and algorithmic filtering. The tactical use of commercial media technologies may nonetheless come to pass predicated on a cognizance of the latitude they present (but also the cost they exert) for bolstering protest participation (Postill, 2014) and, increasingly, for sustaining commitment to causes as long as the groups embracing them foster a sense of efficacy and voice among participants (Rohlinger & Bunnage, 2015).Notwithstanding, we would add our voice to those of authors who see in the ecological trope (Treré, 2012;Madianou, 2014;Wilken, 2015) 'all too often, I think, we are swayed by the virality that social media afford. The speed, the spreadability with which events unfold over social media platforms…and then when change does not follow at the same speed or is not of a political or legislative or systemic nature we are disappointed.…”

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confidence: 99%

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Protest communication ecologies

Mercea

Iannelli

Loader

2015

Information, Communication & Society

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This is the accepted version of the paper.This version of the publication may differ from the final published version. Permanent repository link: The flurry of protests since the turn of the decade has sustained a growth area in the social sciences. The diversity of approaches to the various facets and concerns raised by the collective action of aggrieved groups the world over impresses through multidisciplinarity and the wealth of insights it has generated. This introduction to a special issue of the international journal Information, Communication and Society is an invitation to recover conceptual instruments-such as the ecological trope-that have fallen out of fashion in media and communication studies. We account for their fall from grace and explicate the rationale for seeking to reinsert them into the empirical terrain of interlocking media, communication practices and protest which we aim to both capture with theory and adopt as a starting point for further analytical innovation.Key words: protest, communication, media, ecology, social media, social movement Protest communication ecologies is an attempt to pin down a conceptual meeting point for areas of social enquiry addressing increasingly interconnected phenomena. Ecology is a longstanding trope denoting variability. It encapsulates multiple and layered interconnections among component parts and of the latter with their surrounding environment. In information sciences, ecology has been defined as a 'system of people, technologies, practices and values in a local setting ' (O'Day, 2000:36). The term 'system' signifies complexity of organisation where technologies imprint on human action which in turn adjusts technologies to local circumstances. Protest, on the other hand, has become a 1 Corresponding author. Email: dan.mercea.1@city.ac.uk 2 staple albeit non-institutional form of political participation (van Deth, 2014), which is coextensive with a heightened mediation of socio-political intercourse (Keane, 2013).In this special issue, we contemplate the local variability of protest, its expression, appeal, and ramifications. All the while, we keep sight of the participatory cultures that bridge or separate disparate instances of protest. This opening article provides an outline of these conceptual considerations and relates them to methodological conundrums and apposite reflections instigated by the keynote speakers at the international iCS Symposium Media ecologiesThe chief merit of the concept of 'ecology' is that it underscores the need to emplace interconnectedness as its origins, forms, implications and valorisations are pondered. Put differently, an ecology is by definition bounded. Therefore, it is coextensive with many other systems, which stand apart from it in one or more respects. It is this insight that has prompted Olsson (2010) to distinguish between three contemporary media ecologies: the broadcasting, the interactive and the participatory ecology. Retracing his classification back to McLuhan (1964) and the proposition that broadcasti...

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Metrics, locations, and lift: mobile location analytics and the production of second-order geodemographics

Smith

2017

Information, Communication & Society

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This article examines the relationship between location data and geodemographic knowledge by focusing on the role of third party mobile location analytics companies that passively capture location data from mobile advertising exchanges to develop new approaches to audience measurement. It argues that in addition to segmentation, a key objective is to calculate the performativity of algorithmically targeted advertising by measuring its capacity to drive foot traffic to particular locations. This is known as measuring audience 'lift' and reveals how the value of location data depends on how metrics can be created to prove their ability to influence behaviour. 'Second-order geodemographics' is proposed as a concept for theorizing the relationship between location-based classification and measurement, and is grounded in a case study of one company to illustrate the ecosystem of mobile location analytics.

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Mobile media and ecologies of location

Cited by 13 publications

References 17 publications

Terms of engagement: Facebook and Twitter use among nonprofit human service organizations

Terms of engagement: Facebook and Twitter use among nonprofit human service organizations

Protest communication ecologies

Metrics, locations, and lift: mobile location analytics and the production of second-order geodemographics

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