Modelling of strategic managerial decisions in the system of marketing logistics of enterprise

Abstract

Integrated decisions in the system of the marketing logistics are the main resource for providing the efficient management of the value chain. Moreover, there is not a sufficient number of methodological approaches, which could use in complex the principles of the integrated modelling of decisions in the operational systems “procurement marketing – supply logistics” and “sales marketing – distribution logistics”. Considering that fact, the methodology of selecting strategic alternatives based on the integrated modeling in separate marketing logistics chains and in stage-by-stage formation of the supply chain participants has been developed in the article. The research is based on the application of the AHP method and the method of planning “dual sourcing” (70/30) for grounding the selection of the supply strategy at the market of material resources; methods of optimal planning according to Bayes criterion, linear programming and logistics modelling – for grounding the selection of the managerial decisions on the strategy of distributing the ready produce. The research covers, firstly, grounding the essence of the marketing logistics through the systemic approach to identification of its main and servicing business processes; secondly, improvement in the process of planning decisions in the procurement marketing system by adding the procedure of the logistical selection of the hierarchical estimation with a different degree of advantages in alternative supply strategies; thirdly, formation of the cascade integrated approach toward selection of the alternative distribution channels for the finished produce by estimating the complex marketing effect and application of the logistical model of optimal distribution.

Impact of selected factors on digitalization of financial sector

“…Export promotion will incentivize investors to invest in agricultural production, infrastructure and related services. Velychko, Velychko, Butko and Khalatur (2019) considered integrated solutions in the marketing logistics system, which are the main resource for ensuring effective value chain management. Khalatur, Velychko, Pavlenko, Karamushka and Huba (2021) investigated tools for monitoring the impact of VUCA global conditions on the financial stability of banks.…”

Структура Капіталу Підприємств: Систематизація Теоретичних Підходів У Контексті Стабілізації Національної Економіки

“…Відповідно до аргументу, що мета полягає не лише у вимірюванні, але й у покращенні продуктивності [12], слід зазначити, що ці звичайні фінансові коефіцієнти мають низьку прогностичну цінність при аналізі та оцінці фінансових результатів діяльності підприємства, з точки зору прийняття тактичних і стратегічних рішень в менеджменті. Це викликано тим, що ці результати оцінюються досить ізольовано.…”

Application of Markowitz Portfolio Theory to Producing the World Major Field Crops

“…Finally, according to PPR Ukrainian portfolio revenues were relatively low in absolute terms ranked 10 th out of 20 countries by cereals and 7 th out of 10 countries by oilseeds. Sure enough, Ukrainian farmers are price-takers in the global scale and can not influence a marketing risk (Velychko et al, 2019). Nevertheless, it is an unfavorable but not a hopeless situation.…”