Models of Integrated Marketing Communications of Tourist Enterprises

Strashynska, Larysa; Samonova, T.

doi:10.24263/2225-2924-2018-24-4-12

Cited by 3 publications

(3 citation statements)

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“…Despite the priority of innovation, today, the concept of an innovative-active enterprise is not clearly defined in domestic practice. The conducted analysis [5][6][7] indicates many criteria for classifying enterprises as innovation-active, used by both the official government bodies and the independent expert community. Innovation-active are enterprises that develop and implement new or improved products or services, technological processes or methods of producing products (providing services).…”

Section: The Theoretical and Methodological Basismentioning

confidence: 99%

Estimation and stimulation of export potential of the innovatively active enterprise based on economic and mathematical modelling

et al. 2021

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The study is devoted to the development of proposals for improving the assessment and stimulating the export potential of an innovatively active enterprise. The authors examined the essence and features of the activities of innovatively active enterprises, as well as the impact on their export activities. The conducted theoretical and methodological study allowed the authors to show their vision of the main components of the export potential of the enterprise, and also, in order to assess and analyze the export potential of an innovatively active enterprise, they proposed an economic and mathematical model, a feature of which is taking into account the hidden export potential, which has a significant economic impact. To stimulate the export potential of an innovatively active enterprise, the authors proposed a system of labour force motivation, as well as institutional instruments, which have a significant social impact.

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Section: The Theoretical and Methodological Basismentioning

confidence: 99%

Estimation and stimulation of export potential of the innovatively active enterprise based on economic and mathematical modelling

et al. 2021

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“…No more than 5% of the total number of startups goes into the stage of an innovative company [9]. This is due to the large number of difficulties that a startup needs to overcome on its way to becoming an innovative company.…”

Section: Actual Problems Of Start-upsmentioning

confidence: 99%

Marketing of Start-ups and Innovations in Agricultural Entrepreneurship

Dykha¹,

Mohylova²,

Ustik³

et al. 2021

JAC

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Agricultural development is a determining factor in ensuring food security. The intensification and innovation of agriculture is a prerequisite for meeting the food needs of the world’s population. Any innovative activity is Entrepreneurial and is based on the search for new ideas and their assessment; finding the necessary resources; Enterprise creation and management; receiving cash income, and personal satisfaction with the achieved result. The specificity of innovation is its riskiness, so often, investors simply ignore insufficiently substantiated projects. Currently, the due diligence procedure is gaining popularity, during which an investment study is carried out to establish the risks of a proposed capital transaction and develop a competent mayor to manage them. In the article, the authors considered the features and difficulties of marketing for startups and innovations in agricultural entrepreneurship and proposed a due diligence procedure to improve it. Due diligence is actions aimed at obtaining an objective picture of the object of financing. Due diligence is necessary both before investing, merging or buying a company and before starting any kind of cooperation with startups and innovations. The authors considered introducing the due diligence procedure and alternative ways of acquiring a business, indicated and analyzed the main stages of the financial due diligence procedure, and gave an example of the report of the diligence procedure for an agricultural startup.

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“…According to M. Pentyluk, the connection between all academic disciplines is a text as a means of developing a system of values, communicative, speech, and socio-cultural competence of the student (Mykytenko & Lapinsky, 2020). The results of modern research indicate the importance of competent work with texts for student employment opportunities (Salama & Oláh, 2019), ensuring the effective operation of enterprises (Bashynska, 2012;Žuľová et al, 2018) and the entire industries (Žuľová et al, 2018;Prokopenko & Miśkiewicz, 2020).…”

Section: Introductionmentioning

confidence: 99%

Development of Communicative Competencies During Integrated Analysis and Synthesis of a Text

Постіл¹,

Kozak²,

Zykun³

et al. 2021

SMC

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Text is the main tool for designing and managing the learning and education processes. The communicative competencies of the individual are an important component of students' activities including working with documents, the ability to conduct interpersonal and social dialogue, and speak publicly. There is a theory that it is possible to develop a student's personal competence effectively through the integration of academic disciplines which in turn necessitates methods selected by the authors. The purpose of this study is to develop a project-based pedagogical technology that involves complex analytical and synthetic work with the text (CASWT) and contributes to the development of students' communicative competencies. In the course of this study methods of empirical and qualitative observation, analysis and synthesis were used. The practice of combining independent work with text and self-control using subject-specific thematic tests in the Moodle learning environment has been empirically researched. The content of the gained knowledge, faculties, skills, and activities of students after completing project tasks for working with text and communications, which ensure general and special (professional, subject) competencies of applicants for various specialties in compliance with the standards of higher education of Ukraine, is studied. The results of the study are developed graph-diagram which describes logical connections between the main text subjects, observation, analysis and evaluation of the results of work during several years, which allow increasing the quality of performance of the students and their psychological confidence, persuasiveness during studying other disciplines in next years of study.

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Models of Integrated Marketing Communications of Tourist Enterprises

Cited by 3 publications

References 0 publications

Estimation and stimulation of export potential of the innovatively active enterprise based on economic and mathematical modelling

Estimation and stimulation of export potential of the innovatively active enterprise based on economic and mathematical modelling

Marketing of Start-ups and Innovations in Agricultural Entrepreneurship

Development of Communicative Competencies During Integrated Analysis and Synthesis of a Text

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