Motif Pelanggan Dalam Menggunakan Kompas.id Sebagai Layanan Media Digital Berbayar

Dirgantara, Hikma; Supriadi, Dandi; Bisman, Abie

doi:10.24198/jkj.v3i2.23837

Cited by 4 publications

(8 citation statements)

References 6 publications

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“…This is in accordance with the findings of Dirgantara et al (2020). In his study on "Customer Motives for Subscripting Kompas.id as a Paid Medium of Subscription", he uses the same theory, the MAIN model of Sundar and Limperos.…”

Section: Resultssupporting

confidence: 80%

“…Crowdfunding is one of the media's efforts to obtain income outside of advertising. The development of paid digital media has also been driven by the public's embarrassment with most of today's online media, starting from the existence of annoying digital advertisements to the quality of the content available (Dirgantara, Supriadi, & Bisman, 2020). Based on previous research, the results of this study are expected to be used as evaluation material for media that have implemented the micropayment business model.…”

Section: Introductionmentioning

confidence: 99%

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Visitor Motives of Interest to Use Dailysocial.id as Micropayment News Portal

Puspadini

Yudhapramesti

Bakry

2023

JKJ

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The use of micropayment methods in the media industry has proven to be well received by media audiences in Europe and the United States. Even so, there has been no further research regarding consumption patterns of media audiences in Indonesia for this payment method. This study aims to measure how much the motive of visitors is in their interest in accessing DailySocial.id as a micro-paid news portal by using the uses and gratifications 2.0 theory which has a typology of the MAIN model (modality, agency, interactivity and navigability. Through a descriptive quantitative research survey method, researchers process data from 349 respondents who are members of the DailySocial.id media audience. As a result, the navigability motive is the most powerful reason that drives audiences to consume the media, followed by modality motives in second place, interactivity in third place and agency in last place. Navigability is the biggest motive which shows that the audience access DailySocial.id because they can feel free in exploring all the information on the site, so they feel entertained. That feeling of entertainment makes the fun indicator the main gratification that audiences seek when accessing DailySocial.id as micro-paid news. In addition, it is evident that the majority of audience (76%) are more likely to be interested in buying micro-paid articles. Meanwhile, the frequency and duration of access are the two things that most contribute to fulfilling user motives in their interest in accessing DailySocial.id as a micro-paid news portal.

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Section: Resultssupporting

confidence: 80%

Section: Introductionmentioning

confidence: 99%

Visitor Motives of Interest to Use Dailysocial.id as Micropayment News Portal

Puspadini

Yudhapramesti

Bakry

2023

JKJ

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“…Hasil studi tersebut mengungkapkan bahwa motif navigability menjadi motif terkuat pelanggan, diikuti oleh motif modality. Sementara motif interactivity dan agency tidak cukup kuat mendorong pengguna untuk berlangganan (Dirgantara et al, 2020).…”

Section: Pendahuluanunclassified

The Transformation of Tech in Asia Indonesia into Subscription Based Digital Media amid The Covid-19 Pandemic

Syarizka

2022

J. Komun.

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The Covid-19 pandemic has accelerated digital adoption and increased the profitability of subscription business model of global digital media companies. Digital media companies in the United States have proven that the subscription business model can be a more stable source of income for journalism than advertising. The success story of digital media subscription in the United States has inspired Indonesian digital media to implement the subscription business model. This study aims to determine in which organizational growth phase the transformation of the Tech in Asia Indonesia business model is carried out, based on Greiner's growth theory. This study also attempts to analyze how the transformation of business model of Tech in Asia Indonesia affects the editorial team, and changes the way journalists work in producing news, based on Lueke's organizational change model. This qualitative research uses interviews, document studies and participant observation to collect primary data. The data is then processed and analyzed by data reduction techniques, data display and drawing conclusions. Researcher also use triangulation techniques for the validity of the data. The results of the study show that the transformation of business model of Tech in Asia Indonesia into a digital subscription model that happened amid the COVID-19 pandemic was carried out in the fifth growth phase within the organization. The transformation has also changed the structure of the editorial team to be more specialized, the production process through more editing stages, and to a more extensive communication culture within the organization. The selection of a soft paywall model for the Tech in Asia Indonesia subscription has proven to be a new revenue source that helps companies maintain their business to get through difficult times amidst the pandemic. This business model also expected to be a more stable source of income in the long term.

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“…Navigability pun telah terbukti pada penelitian terdahulu sebagai manfaat yang diperoleh oleh masyarakat dalam penggunaan media, yakni berlangganan konten berita daring (Dirgantara et al, 2020), pembelian tiket daring acara olahraga (Sun, 2019), hingga penggunaan Instagram story (Susanto, 2018).…”

Section: Hasil Dan Pembahasanunclassified

Model M-A-I-N dalam Mencari Pekerjaan: Studi pada Pengguna LinkedIn

Setra¹,

Syuhada

2021

JKG

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Dengan adanya teknologi digital, kegiatan manusia menjadi lebih mudah dilakukan, termasuk dalam mencari pekerjaan. Salah satu aplikasi yang marak digunakan dalam mencari pekerjaan adalah LinkedIn. Penelitian ini bertujuan untuk mengukur aspek-aspek yang mendasari penggunaan LinkedIn sebagai media untuk mencari pekerjaan dengan model M-A-I-N. Penelitian ini mengaplikasikan paradigma positivistik, pendekatan kuantitatif, dan menggunakan kuesioner daring sebagai instrumen untuk memperoleh data penelitian. Prinsip accidental diterapkan pada penarikan sampel. Hasil penelitian yang menghimpun 103 jawaban responden menunjukkan bahwa aspek agency merupakan motif yang paling kuat dalam mendasari para pengguna LinkedIn di Indonesia. Hal ini ditunjukkan dengan nilai mean of total paling besar yang dimilikinya (4,4059). Mayoritas responden mengakui bahwa mereka dapat menciptakan koneksi dengan banyak orang lewat LinkedIn.Digital technology is increasingly embedded in every aspect of human life. Hence, human activities have become more manageable with digital technology, including finding work. Today's society can find a job with just the touch of a finger. One of the applications that are widely used in finding employment is LinkedIn. This study aims to measure the aspects that underlie the use of LinkedIn as a medium to find work with the M-A-I-N model. This study applies a positivistic paradigm, a quantitative approach and uses an online questionnaire as an instrument to obtain research data. The accidental principle is applied to sampling. The study results, which collected 103 respondents' answers, show that the agency aspect is the strongest motive underpinning LinkedIn users in Indonesia. This is indicated by the highest mean of total value (4.4059). The majority of respondents admit that they can connect with many people through LinkedIn.

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Motif Pelanggan Dalam Menggunakan Kompas.id Sebagai Layanan Media Digital Berbayar

Cited by 4 publications

References 6 publications

Visitor Motives of Interest to Use Dailysocial.id as Micropayment News Portal

Visitor Motives of Interest to Use Dailysocial.id as Micropayment News Portal

The Transformation of Tech in Asia Indonesia into Subscription Based Digital Media amid The Covid-19 Pandemic

Model M-A-I-N dalam Mencari Pekerjaan: Studi pada Pengguna LinkedIn

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