Motives and barriers of organic food consumption behaviour: a comparative study between Indonesia and Malaysia

Wıjaya, Tony; Utama, Agung; Mustikasari, Anita; Sholikhah, Zahrotush; Sinnappan, Punitha

doi:10.1504/ijge.2022.125555

Cited by 4 publications

(5 citation statements)

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“…Theoretically, the results establish factors forming organic consumption behavior in academic subjects that specifically show different factors from the concept of behavior in general. These results conceptually build a behavioral model specifically different from the findings of Wijaya et al, (2022) who found forming factors such as health, safety, naturalness, natural balance and subjective norms in general consumers.…”

Section: Conclusion and Future Studymentioning

confidence: 63%

“…Environmentally friendly challenges are part of the attention of marketers and other related parties such as the government and industry (Wijaya et al, 2022). Sustainable behavior change is an industry challenge including environmental change (Melville, 2010).…”

Section: Literature Reviewsmentioning

confidence: 99%

“…In addition to the factors that form environmentally friendly behavior proxied through organic consumption, inhibiting factors are also an attraction for research because they act as behavioral controls (Wijaya & Purwoko, 2018). Wijaya et al, (2022) states it is important to explore the factors inhibiting organic consumption behavior further because they differ based on origin and cultural factors. This research aimed to explore environmentally friendly behavioral factors and its obstacle among academicians as academic community members are dominant in a higher education institution.…”

Section: Introductionmentioning

confidence: 99%

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Factor analysis of young academician consumption behaviors toward organic food and it’s obstacles

Hidayat,

Wijaya

2023

JSB

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Purpose – This research aimed to explore environmentally friendly behaviors toward organic food consumption among the young academicians dominant in the higher education environment. This study also aims to explore the obstacles in consuming organic food qualitatively. Design/methodology/approach – This research uses mix methods by combining two analytical methods. The population was academicians consuming organic food in Indonesia. This research employed the purposive sampling technique. The criteria used in this study determine the sample as young academicians who are still active in higher education, care about a health issue, and regularly buy products for daily consumption, or are called regular consumers. Primary data were collected through surveys using closed and open questionnaires. The study uses mix methods consisting of descriptive qualitative and factor analysis were used in the data analysis. Findings – The results show that the factors influencing academicians' organic food consumption are responsibility for the environment, subjective norms, information or knowledge, the impact of consumption, behavioral control, and the values oriented towards nature. However, still aspects may become obstacles in consuming organic food, namely organic product price, availability, information or knowledge, and trust. Originality/value – This research offers a study of consumption from young academics, which is not widely studied, even though young academics have an important role in environmentally-friendly behavior. This research also investigated several reasons that became obstacles to the young academician behavior of consuming organic food. Research limitation – This research has several limitations, such as the variation of the sample. Cultural differences bring consequences for differences in environmentally friendly behavior because of the values that are different. Future research can compare the consumption behavior of young academicians based on the country and cultural differences. Practical implication – Based on the findings, some practical recommendations for increasing environmentally friendly consumption are made through promoting organic consumption behavior's benefits and environmental impacts. Environmentally friendly teaching material needs to be considered part of the learning process to improve academic knowledge. Young academician can become promotional agents to shape environmentally friendly consumption behavior, especially organic products. Another contribution as an agent of change in behavior in the world of education is also acting as a segmentation pattern for academic groups.

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Section: Conclusion and Future Studymentioning

confidence: 63%

Section: Literature Reviewsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Factor analysis of young academician consumption behaviors toward organic food and it’s obstacles

Hidayat,

Wijaya

2023

JSB

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“…Thus, product attribute tend to reflect the pursuit of group value for the Chinese consumers in order to maintain a high degree of consistency between product attribute and their reference group characteristics. In a study on the consumption of organic products, Wijaya et al [32] stated that nationality has a moderating effect between Malaysian and Indonesian consumers. Furthermore, factors such as packaging and nutritional label trust were found to have a positive influence on consumers' choice of premium organic vegetables in China [33].…”

Section: Product Strategiesmentioning

confidence: 99%

Effect of Marketing Mix Strategies on the Buying Behaviour of Organic Products: Comparison Between Consumers in Malaysia and China

Abdullah

Teng

Heng

et al. 2023

IOP Conf. Ser.: Earth Environ. Sci.

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In recent years, organic food intake has been seen as a crucial component of sustainable transformation that have large impacts on the environment as well as on people’s health. Many customers’ consumption habits have shifted toward organic items, owing to the belief that eating organic foods is safer and free of toxins. The goal of this study is to examine the marketing mix impact of product, price, place, and promotional strategies on customer purchase of organic products among Malaysia and China consumers. A questionnaire was designed, and data was collected using purposive sampling from a total of 484 respondents, whereby 150 were Malaysians and 334 were China consumers. The structural equation modelling (SEM) technique was employed to test the hypothesized relationships using AMOS software. The result of the present study revealed that only price, product, and promotional strategies significantly influenced the respondents’ buying decisions towards organic products. Furthermore, nationalities moderated the relationship between product and promotion whereby the effect of these two marketing mix strategies were more pronounced among Malaysians compared to China consumers. The findings of this study contribute to the existing body of knowledge on consumer behaviour particularly towards organic food market and offers marketers, producers and practitioners’ insights to develop more effective marketing strategies to stimulate customers’ demand towards organic products.

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“…1 showed that most customers view organic food products primarily as healthy [6,7,8,9,10] followed by being expensive [11]. Additionally, organic foods are perceived as superior in quality, but their availability in the market is limited [12,13], making them somewhat challenging to find everywhere. Moreover, they are recognized for their high nutritive value.…”

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confidence: 99%

Understanding Consumer Behavior in the Organic Food Market: Perceptions, Preferences and Purchase Factors

Kalyani, R.,

Prabhavathi, Y.

2023

AJAEES

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In light of the increasing consumer interest in health-conscious choices, particularly organic food products, this study aims to investigate the perceptions, preferences, and motivations that drive Indian consumers to purchase organic food items. Primary data was obtained from a sample of 120 consumers visiting organic stores for understanding the consumer perceptions, preferences and buying motives for organic food products in Bangalore city of Karnataka State. Factor analysis and cross tabulation are employed for analysing the data. The findings of the study indicated that consumers predominantly perceive organic food as healthy yet expensive. Core product factors influencing purchase of organic products include healthiness and quality, while augmentation factors include preservative-free, nutritional properties and certification. Branded organic stores are preferred place of purchase while social media and influencers are primary information sources. Purchase frequencies vary, from daily for fruits and vegetables to occasional for juices. Food safety ranks highest followed by influential and personal factors are major purchase drivers for organic food products. The study findings led to the development of consumer buying behaviour model for organic food products that majorly lay emphasis on personal, psychological and social factors considered during purchase of these products.

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Motives and barriers of organic food consumption behaviour: a comparative study between Indonesia and Malaysia

Cited by 4 publications

References 0 publications

Factor analysis of young academician consumption behaviors toward organic food and it’s obstacles

Factor analysis of young academician consumption behaviors toward organic food and it’s obstacles

Effect of Marketing Mix Strategies on the Buying Behaviour of Organic Products: Comparison Between Consumers in Malaysia and China

Understanding Consumer Behavior in the Organic Food Market: Perceptions, Preferences and Purchase Factors

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