Global competition indicated by the emerging of much competitors operate in the world market and the emerging of the competitors in other countries caused business environment becomes dynamic and tightly competition. Pursuing competitive advantage becomes the key factor on winning the competition on such environment through managing the activities of human resources based on strategic perspective. Based on this perspective, the strategy of human resource must relevance with the business strategy. Typology of human resource management strategy is an alternative approach for formulation that strategy. Identifing the needed role behavior of competitive strategy becoming the important factor on effectiveness of competitive strategy implementation. Key words: Global Competition, Typology of Strategy Of HRM, Competitive Strategy

This community service aims to solve the problems faced by the Mina Bahari 45 group related to the quality and production capacity to support product marketing. The activities done were to carry out the appropriate technology transfer activities and the strengthening of marketing that is strengthening the quality and capacity of processed products based on sea fisheries, strengthening production management; renovation and re-lay out the product display. The results of community service related to strengthening production management are the selection and handling of raw materials, processing and packaging. Operationalization of automatic cracker frying Machine and industrial scale steamer as well as renovation and re-lay out display place to support off-line marketing in Depok Beach. The use of appropriate technology can increase production capacity at least by 15% and improve the quality of products produced that include texture, shape and color and the availability of a product display space that is safe for products, attractive and adequate.

his research is aimed to: depict the pro ile of the poor women in Kecamatan Wedi, Kabupaten Klaten, doing measurement towards the potential of entrepreneurship spirit of the poor women in Kecamatan Wedi, Kabupaten Klaten, and understanding the effectiveness of project based model (PBL) as the model of entrepreneurship training for the poor women in Kecamatan Wedi, Kabupaten Klaten based on their local resources. Data were collected from the secondary data and primary data. Data were analysed using the interactive model analysis. The result of this research showed that the poor women at Kecamatan Wedi: 1) live in dirty houses, have limited acces of primary education and the lower salary, 2) have high spirit for doing entrepreneurship. It indicates that they have a high potential for success if they get appropriate treatment of entrepreneurship, 3) have a high performance as an entrepreneur since the get entrepreneurship training using the PBL model. It is indicated that the model has a high effectiveness to use as a model of training

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<p><span class="fontstyle0">The research aimed to identify and compare the ethical sensitivity level of<br />marketing student. This research is descriptive-comparative using primary<br />data. Sources of data in the study is a student of marketing management. The study used a saturated sample of all students who are still active (3 batches). Data collection techniques are surveys using questionnaires. Data analysis techniques in this study using descriptive statistics and analysis of variance. Based on the result of the research, it can be concluded that there is a significant difference in students' ethical sensitivity in 2</span><span class="fontstyle0" style="font-size: 8pt;">nd</span><span class="fontstyle0">, 4</span><span class="fontstyle0" style="font-size: 8pt;">th </span><span class="fontstyle0">and 6</span><span class="fontstyle0" style="font-size: 8pt;">th </span><span class="fontstyle0">semesters significantly. 6</span><span class="fontstyle0" style="font-size: 8pt;">th</span><span class="fontstyle0">-semester students have better ethical sensitivity than 4</span><span class="fontstyle0" style="font-size: 8pt;">th </span><span class="fontstyle0">and 2</span><span class="fontstyle0" style="font-size: 8pt;">nd </span><span class="fontstyle0">semester. 4</span><span class="fontstyle0" style="font-size: 8pt;">th</span><span class="fontstyle0">-semester students have better ethical sensitivity than 2</span><span class="fontstyle0" style="font-size: 8pt;">nd</span><span class="fontstyle0">semester.</span></p><p><span class="fontstyle0"><br /></span><span class="fontstyle2">Keywords: </span><span class="fontstyle0">ethical sensitivity, marketing students, semester</span></p>